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Tap into Customer Insights - How Technology can Drive Feedback Initiatives

White Paper Published By: CrowdCompass by Cvent
CrowdCompass by Cvent
Published:  Jun 01, 2011
Type:  White Paper
Length:  8 pages

Recent studies have found 55% of organizations have a formalized Voice of the Customer (VOC) program in place. Of those, 97% see true value as a result of the feedback collected. With the wrong tools, it can be difficult to effectively collect and analyze feedback from current and potential customers.

This guide gives you the tools to meet organizational feedback objectives by effectively utilizing technology. However, not all technology providers are created equal. It’s critical to select the right provider to partner with to meet your goals. After reading this document, you’ll be armed with must-ask questions to ensure the feedback management solution is ready to meet the needs of your project or greater feedback program – as well as additional tips for maximizing the value of you feedback programs.



Tags : 
cvent, web surveys, online surveys, feedback management, feedback software, market research, enterprise feedback management, marketing research, customer voice, voice of the customer, voc, customer experience, customer insights, customer feedback, customer satisfaction, collect feedback, feedback, survey software