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Five Predictive Imperatives For Maximizing Customer Value

White Paper Published By: IBM
IBM
Published:  Aug 01, 2012
Type:  White Paper
Length:  16 pages

Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.



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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics