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Javascript on Your Website is Killing You!

Webinar Published By: Ensighten
Published:  Aug 02, 2012
Type:  Webinar

Watch this webinar playback to learn how Javascript website tagging could be dragging down your website and your business, and what you can do to stop it.

Javascript tags for web analytics, advertising networks, personalization and other digital services bog down your website and your digital marketing team. Pages load slower and freeze more often causing visitors to leave, while marketers cannot keep up with necessary tag changes and additions because IT is required to edit Javascript and put tag changes into the next website release.

Eric Peterson, founder of Web Analytics Demystified shows how tag management systems (TMS) solve these problems, how businesses and marketing teams benefit from reduced costs, improved website quality, and avoiding vendor lock-in. He also advises on what to look for in a TMS. Brandon Bunker, Sr. Manager of Analytics at Sony, shares how website tagging impacted Sony before they found Ensighten's tag management system. Now Sony's digital marketing team can move faster without relying on IT, and they've increased ROI from web analytics and other marketing services, while accelerating page load.

Tags : 
tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies