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Social Media Analytics - Making Customer Insights Actionable

White Paper Published By: IBM
IBM
Published:  Aug 08, 2012
Type:  White Paper
Length:  8 pages

This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.



Tags : 
social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence, intimacy, scale, speed, assess, measure, integrate, predictive capabilities, virtualization, analysis