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IBM Enterprise Marketing Management - 5th Annual Online Retail Holiday Readiness Report

White Paper Published By: IBM
IBM
Published:  Oct 24, 2012
Type:  White Paper
Length:  32 pages

The big trend that stood out in holiday 2011-and which has continued into 2012-is the surge in mobile device usage for researching and purchasing goods. Sales over smartphones and tablets more than doubled and are continuing to rise in spring 2012, up to a remarkable 13 percent. Meanwhile, the mobile percentage of site traffic leapt three-fold to 18 percent and appears likely to break 20 percent by the holiday season.

In preparing this guide, our goal is to help online retailers and e-commerce executives formulate powerful programs and strategies to take this holiday season head on.



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ibm, emm, enterprise marketing management, marketing research, shopping season, holiday, e-commerce, business technology