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Using Social to Improve Customer Experience

White Paper Published By: Oracle
Published:  Aug 08, 2013
Type:  White Paper
Length:  10 pages

The era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards for embracing social networks—and potentially severe penalties for putting it off any longer. This white paper outlines four key ground rules for engaging with social networks in order to maximize their potential for improving customer service. 

Tags : 
social, customer experience, oralce, social networking, customer service, knowledge management, data management, business technology