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Why Does Sales Enablement Matter to the CEO?

White Paper Published By: Brainshark
Published:  Nov 05, 2013
Type:  White Paper
Length:  2 pages

When asked where sales enablement resided within her organization, a SiriusDecisions client recently said, ďAt our company, itís everyoneís job in marketing and sales to enable the sales force. Which means itís no oneís job.Ē This study highlights the lack of a consistent definition for the sales enablement function, and the importance of this role in organizations today to bridge the disconnect between marketing and sales goals. In this whitepaper, you'll discover:

*How many organizations have a sales enablement function
*Where sales enablement sits in the organization
*The roles and responsibilities of sales enablement
*How sales enablement is measured
*And more

Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing