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Banking and the Connected Customer

White Paper Published By: Salesforce.com
Published:  Jul 02, 2014
Type:  White Paper
Length:  10 pages

A well-executed "System of Engagement" strategy provides value to banks and customers.

• Approximately 45% of bank customers today regularly interact with their institution through a mobile channel, with estimates of 70% within a few years.
• Why it’s time to break down the System of Record and move to a System of Engagement.
• How this shift can increase customer satisfaction and create new business opportunities.

Download this white paper to get the full details on how a new approach to banking pays off for everyone.

Tags : 
salesforce, system of engagement, banking, increase customer satisfaction, mobile channel, system of record, knowledge management, enterprise applications