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Beneft Case Study: Brightcove ExactTarget

Case Study Published By: Brightcove
Published:  Sep 17, 2014
Type:  Case Study
Length:  4 pages

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

Tags : 
digital marketing, video content, online video presence, custom video portal