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71 Ways to Get Media Coverage

White Paper Published By: Cision
Published:  Jul 08, 2016
Type:  White Paper

Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?

Modern-day buyers tune out brand messages, making earned media imperative. But with so many brands pitching traditional outlets, trade publications, highly trafficked blogs and influential social media voices, how can you stand out?

A well-crafted pitch does wonders, but thatís only one piece of the puzzle. In this report, find 71 ways to unlevel the playing field and secure more coverage. We have broken these tactics into two categories, so you can meet your immediate and future coverage needs.

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cision, media coverage, public relations, brands