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Big Data for Marketers

White Paper Published By: RedPoint Global
RedPoint Global
Published:  May 11, 2017
Type:  White Paper
Length:  17 pages

Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today. 

Tags : 
customer retention, customer experience, real-time personalization, customer insights