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Citizen Data Analytics: Give everyone a shot at the action

White Paper Published By: Adobe
Adobe
Published:  Oct 24, 2018
Type:  White Paper
Length:  16 pages

When you disseminate your insights out to your entire organization, you create an army of "citizen data analysts" who can access the data insights and instantly put them into play.
When everyone on your team has access to the more tactical insights, they're empowered to act immediately. This results in higher content velocity, more relevant customer experiences, and increased ROI. That's because they can respond quickly to customer expectations and address anomalies and trends that relate directly to sales and revenue.



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