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The modern CMO: Advancing marketing from reactive to predictive

White Paper Published By: Intapp
Intapp
Published:  Nov 01, 2019
Type:  White Paper
Length:  16 pages

Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board.


How much of an impact can this modern approach make? According to a recent study conducted by ALM Legal Intelligence and Calibrate Legal, the investment pays off with Am Law 200 firms seeing an average return of $47 million on $1 million of marketing and business development spending.

Download this point of view to learn what it takes to transform today’s law firm marketing from reactive to predictive. Topics include:

•Winning business with data-driven insights
•CMOs as change agents
•The data divide
•Smart collaboration in action: Key-client planning
•The pivot: From reactive to predictive



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