> CleverTap > The User Retention Pocket Guide

The User Retention Pocket Guide

White Paper Published By: CleverTap
Published:  Nov 04, 2019
Type:  White Paper
Length:  24 pages

The Big Problem

If you care about growth, you should care about retention. But thereís a huge problem for mobile apps:

The average app loses 77% of users in just 3 days.

A few sobering facts:

  • Within 30 days, apps lose 90% of all users
  • 24% of all Apps are used only once
This pocket reference guide gives you a high-level overview of user retention and why itís so important to your appís success.

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