> SendBird > A guide to implementing buyer-to-seller chat for marketplaces

A guide to implementing buyer-to-seller chat for marketplaces

White Paper Published By: SendBird
Published:  Nov 14, 2019
Type:  White Paper
Length:  31 pages


In today’s marketplaces, buyers and sellers don’t have easy ways to interact. Yet it’s crucial for both parties to quickly build trust so they can communicate about products transparently and transact efficiently throughout their relationship.

In-app messaging instantaneously connects buyers and sellers, helping both parties overcome obstacles to transacting. Whether a buyer wants product information or has questions about delivery, buyers and sellers need to communicate quickly to complete transactions. And with in-app messaging, they can reap the benefits of conducting these communications in real time.

In this guide, you’ll find a roadmap for your company to identify KPIs for its in-app messaging, then build a program to effectively meet those benchmarks.

You’ll gain valuable insight to key topics around buyer-to-seller chat, including:

  • How messaging contributes to more transactions over time
  • Why in-app messaging is superior to other communication tools
  • Suggested chat features by interface
  • Strategies and important considerations for launching your in-app chat

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