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The Modern Retailerís Technology Guide to Individualization

White Paper Published By: Oracle
Oracle
Published:  Nov 20, 2019
Type:  White Paper
Length:  10 pages

Perhaps the biggest shift for retailers of late is effectively evolving their personalization strategy to an individualization strategy. In this technology guide we examine the requirements of an individualized, modern retail CX, with insights from Forrester Analyst and Guest Speaker, Brendan Witcher.



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