ad spending

Every day, more organizations are adopting “cloud-first” strategies, shifting core business processes to public cloud systems and services. And though security concerns have been a barrier to digital transformation and cloud adoption in the past , it’s clear from the latest market projections—which see worldwide spending on public cloud services and infrastructure reaching US$210 billion in 2019 (up 23.8% over 2018) - companies migrating to the cloud from traditional environments are now prioritizing the benefits of the public cloud over any potential security risks to their business by understanding this new cloud security model and making strategic adjustments.

Prior to implementing the Anaplan platform, RSA Group had a tedious spreadsheet-based, nine-month planning cycle riddled with data quality issues, which was compounded by siloed, functional fragmentation across the company. As a result, the finance team was spending a significant amount of time cleaning data rather than analyzing it to provide insight to key stakeholders throughout the business. Using the Anaplan platform, RSA Group reduced their financial planning process from nine months to five months. The workforce planning team experienced a 50% improvement in productivity. The business can now own their connected plans, resulting in improved decision support to business users, as well as improved customer service and financial results.

Many procurement departments are still using traditional manual processes or outdated technology. The result? Rogue spending, missed discounts from supplier contract pricing, reconciliation headaches, and the list goes on. These business risks are driving more organizations towards the cloud-based, secure, and workflow-friendly world of eProcurement solutions. These solutions are saving money and resources, improving use of budgets and personnel, enabling centralization, and using data to improve and streamline end-to-end purchasing processes. Download this report to learn about: Procurement trends from 400 organizations surveyed Operational and cost-savings benefits of eProcurement Leading features and functionality in eProcurement Adoption best practices and how to get started

Travel agents, tour operators and travel wholesalers are typically spending thousands in unnecessary costs each year. And in a fiercely competitive market operating on high volumes and low margins, ensuring efficiency with sales and purchasing systems is no easy task. Especially when it comes to payments. If you want to find out where you’re losing money, how efficient your platform really is and the simple way to eliminate these costs, read this white paper. It explores the top three areas where you could be overspending. And it reveals the statistics behind your unnecessary costs – giving you the information you need to save money and drive efficiency.

Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report. Download the report to learn about: the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising what brands are spending the most on tv advertising and which categories spend the most overall which new ad formats brands are using to build the biggest buzz how the World Cup affected brands’ ad spend and placement

What are the latest native trends, which are the product categories spending the most? How can you successfully implement native advertising and fully leverage this high-cpm ad format? Find out in our latest trend report. You’ll Learn: Which product categories are spending the most on native The major challenges with and benefits of native advertising Ways in which you can successfully implement native advertising What’s next for native advertising

Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences

Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.

Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.

Moving beyond an administrative mindset and optimising the flow of people behind the processes can bring about significant cost savings, as well as open new doors for revenue creation. As organisations look to prioritise IT spending, workforce management should be seen as a strategic imperative, for a number of compelling reasons.

Moving beyond an administrative mindset and optimising the flow of people behind the processes can bring about significant cost savings, as well as open new doors for revenue creation. As organisations look to prioritise IT spending, workforce management should be seen as a strategic imperative, for a number of compelling reasons.

Download this Chronic Care Management Infographic to see the current state of patients with chronic conditions, the healthcare they are receiving, and healthcare spending.

Collaboration among compliance safety, and risk DS Services, a distributor of leading beverage brands to residential and business customers, employs more than 3,500 drivers nationwide. Tracking its drivers – and ensuring they’re qualified to be behind the wheel – isn’t easy. “Reviewing motor vehicle records (MVRs) can take weeks, as every state reports violation information differently,” says Jason Gay, DOT compliance administrator for DS Services. “I was spending 12 to 15 hours a week on paperwork alone. It was time to simplify the process.” DS Services originally turned to SambaSafety to help reduce paperwork and increase efficiency; however, by incorporating continuous driver monitoring into its safety program, DS Services is able to impact its business in . other positive ways.

"Security analysts have a tougher job than ever. New vulnerabilities and security attacks used to be a monthly occurrence, but now they make the headlines almost every day. It’s become much more difficult to effectively monitor and protect all the data passing through your systems. Automated attacks from bad bots that mimic human behavior have raised the stakes, allowing criminals to have machines do the work for them. Not only that, these bots leave an overwhelming number of alert bells, false positives, and inherent stress in their wake for security practitioners to sift through. Today, you really need a significant edge when combating automated threats launched from all parts of the world. Where to start? With spending less time investigating all that noise in your logs."

When asked how important technology is to driving innovation in their organizations, 100 percent of CEOs indicated it was important, with 80 percent pointing out that it’s very important, according to HP sponsored research. Even CIOs agree with their CEOs. According to the same research, when asked whether or not technology will be the innovation engine or administrative engine for a business or government, approximately two out of three CEOs said it would be the “innovation engine.” This represents a significant shift in the role that technology is playing in enterprises. Today, organizations demand new applications and more functionality delivered more quickly, and at a lower cost than ever before. Many organizations either want a mobile application or are already using one. In fact, according to analysts, by 2016 350 million employees will use smartphones at work and businesses will increase spending on mobile projects over 100 percent in the same time.

Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.

There seems to be no end to the growing number of marketing technologies available today. Currently, there are 4,000 MarTech solutions on the market—a 2500% increase over 2011. With so many options, identifying the right ones and getting them to work together isn’t easy. How do you do it? By choosing an open platform that offers pre-integrated apps, offering an open infrastructure for future innovations. Read how successful Modern Marketers are spending more time innovating and less time integrating.

To meet the challenges of managing such a complex environment, IT teams need an enterprise-ready cloud management platform that can support multivendor environments, automate application and service delivery, and facilitate operations and governance. VMware provides an enterprise-ready cloud management platform that delivers the industry’s most complete solution for managing a heterogeneous, hybrid cloud, and supports cloud management requirements across Day 1 and Day 2 operations for compute, storage, network and application level resources. The VMware solution is in use today across a wide range of industries and use cases, delivering benefits such as faster provisioning, optimized IT operations, and lower capital spending. To learn more about the VMware cloud management platform, visit http://www.vmware.com/virtualization/ cloud-management.

All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.

These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016.

It’s the moment every IT department dreads: A data loss event takes your business offline and the countdown clock begins. Despite spending countless hours safeguarding against and preparing for this moment, the impact of downtime is immediate and all-consuming. While IT pros can’t always avoid data loss events, they can prepare for them to ensure minimal downtime. To better understand the IT experience during a data disaster, EVault commissioned Spiceworks Voice of IT to survey IT pros regarding disaster recovery practices and perceptions. All survey respondents were based in the U.S. and have influence over backup/disaster recovery purchase decisions. This e-book will explore the impact of downtime and data loss on IT departments for small and midsize businesses.

VAT has been a valuable source of revenue for the UK Government since 1973. Yet, despite more than 40 years of getting used to calculating, paying and reclaiming VAT, businesses still struggle to adhere to HMRC guidelines. With support from SAP Concur, it doesn’t have to be this way. First, we offer an expense audit solution to check for fraud and non-compliance. Secondly, we work with tax specialists to help you comply with VAT regulations. Thirdly, we give you visibility and control over all aspects of your travel, expense and invoice spending. Crucially, we see VAT reclaim as an opportunity to reduce business costs and put money back in your budget.

This report will show you smarter ways to persuade your customers to keep spending with you.

This video demonstrates how IBM’s Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions. The solution leverages advanced predictive models to analyze customer transactions and spending behavior to more deeply understand customer needs and propensities, anticipate life events, and help provide a unique customer experience.

Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.