Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Published By: Teradata
Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.
The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned.
The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Audience retention rates
-Subscription conversion
-Advertising revenue
-Effective reporting and predictive analytics
Who should download:
-Online Media and Digital Publishing Executives
-Directors of Audience Development, CRM, and Engagement
-Email Marketing Managers
Published By: Sailthru
Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn:
-High-impact strategies that drive repeat visits and audience retention
-Tactics to test and deploy in order to put strategy into action
-Actionable frameworks to properly measure and drill-down into repeat visit rates
Who should download:
-Directors of Audience Development & Retention
-Directors of CRM
-Digital Marketing Directors and Managers
-Channel Marketing Managers (Web, Email, Mobile)
