content management

Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).

A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.

This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.

This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.

This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.

Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.

Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.

Email is the primary communication system and file transport mechanism used in organizations of all sizes. Email systems generate enormous amounts of content that must be preserved for a variety of reasons, including: -Compliance with local, state, federal and international statutory requirements - Electronic discovery requirements and best practices - Knowledge management applications - Disaster recovery and business continuity

Keeping up with ever changing contract management work is challenging. Governing legal and procurement content is written by thousands of people and applied to hundreds of situations. To stay compliant, organizations employ knowledgeable professionals to analyze every sentence to determine the changes that need to be made to company contracts. The manual process of sifting through these dense, complicated documents is inefficient and prone to error. Watson Compare and Comply is trained on contract specific knowledge and classifications and can streamline contract workflows through semantic understanding. Join Director of Watson Offering Management, Adam Orentrichler, and Chief Data Scientist of SAP Ariba, David Herman, as they discuss how Watson can transform the way your company manages contract governance.

This white paper discusses what drives organizations in both heavily-regulated and less regulated industries to retain email and other electronic content.

Email is the backbone of today’s corporate business processes. It lives as the primary communication vehicle internally between employees and externally with customers, vendors, partners and investors. It is arguably today’s most pervasive and critical business application within which is stored the most valuable business content. To protect this vital information while working to eliminate risk, lower management costs and improve business insight, companies require a comprehensive email archiving solution. This solution should not only work to effectively retain email information in a searchable repository, the best email archiving solutions also provide a smarter approach to collecting, retaining and accessing data so that it can deliver true business value.

Take a look at this infographic to learn how Enterprise Information Management solutions can help you make better decisions faster, gain competitive advantage, speed time-to-value, and empower your organization.

Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.

Read the Gartner MQ: Multichannel Campaign Management to learn why Adobe is a leader. Forrester states, "Consider Adobe Campaign for breadth of digital and offline campaign management capabilities and its tight link to the analytics and content management functions within Adobe Experience Cloud."

Read the Gartner MQ: Web Content Management to learn why Adobe is a leader. Gartner states, "Adobe's market understanding and product vision have consistently inspired WCM customers and prospects."

Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.

Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.

Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s

This report examines the basic components of video conferencing as a fundamental tool for businesses to enhance communication and collaboration between employees, partners and customers.

This document outlines how Best-in-Class firms use efficient content processes to achieve higher levels of customer centricity.

The purpose of this executive brief is to explore the challenges companies face in implementing enterprise search and to offer a new, robust set of technologies to help.

IT departments are under constant pressure to deliver improved user experiences that lead to revenue growth. Achieving this goal requires addressing multiple areas at once: taking advantage of the flexibility and scalability of the cloud; empowering mobile users with anytime, anywhere access; and accelerating digital transformation.

Are you making the most of your enterprise content? Doing so can mark the difference between being a disruptor and being disrupted. Download this infographic to find out more.

This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.

Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!