content strategy

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Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia
    
Trend Micro, Inc.
Published By: IBM     Published Date: Oct 12, 2015
MWD Advisors report on how Case Management technology can help drive effective outcomes & how a clear Content Management strategy underpins success in Case Management
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ibm, content management, case management, mwd, content, software development, knowledge management, enterprise applications
    
IBM
Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends
    
Brightcove
Published By: Sitecore     Published Date: Feb 25, 2015
Choosing the right web content management system plays a central role in the ultimate success of your Internet strategy.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business
    
Sitecore
Published By: Group M_IBM Q1'18     Published Date: Dec 21, 2017
Consider the volume of business content that your organization generates or receives every day: applications, forms, reports, office documents, audio, video, and even social media about your company. If it is poorly managed, not digitized, or disconnected from critical business processes, it creates chaos. This chaos impacts your ability to deliver exceptional customer service; it slows down important processes, increases security risk, and negatively impacts revenue. Conversely, controlling content chaos can significantly improve your analytics strategy by gaining insight and business value from dark or unstructured data sources. In this eBook, learn how cognitive and cloud-based Enterprise Content Management, or ECM, can help you protect your content while gaining a competitive advantage from it as you grow.
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business content, volume, cloud-based, enterprise content management, ecm
    
Group M_IBM Q1'18
Published By: Systemware     Published Date: Sep 07, 2018
Five key trends are shaping the enterprise content management (ECM) space. New business objectives, new market imperatives, and new cloud-based platforms compel technology and business decision makers to take a fresh look at their strategy and underlying platforms. This report will help enterprise architecture (EA) professionals make informed decisions about their content management agenda.
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systemware, content management, digital transformation, content cloud, top key trends, intelligent information, data storage, enterprise content management
    
Systemware
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
    
Sprinklr
Published By: Progress     Published Date: Jan 22, 2019
"With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed. "
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Progress
Published By: Cisco and NVIDIA Corporation     Published Date: Oct 22, 2018
Citrix and Google are collaborating to bring the best, most secure way to deliver virtual apps and desktops from Google Cloud. The Citrix Workspace solutions traditionally installed on data center servers—including Citrix Virtual Apps and Desktops, Citrix Networking, and Citrix Content Collaboration (formerly known as Citrix ShareFile)—are now enabled on Google Cloud Platform services. Citrix enables customers to choose the workload deployment option that best aligns with their enterprise cloud strategy and offers a variety of ways to securely deploy Citrix solutions to meet unique application needs. Whether deployed on-premises, cloud-hosted, as a Citrix Workspace service, or with a service provider—customers choose how much and which components of app workloads to manage and when and where to securely deploy business apps, data, and desktops.
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Cisco and NVIDIA Corporation
Published By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
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Seismic
Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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Seismic
Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic
Published By: Seismic     Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to: ? Increase Sales Productivity ? Improve Sales and Marketing Alignment ? Increase Efficiency of Content Management ? Unlock Deep Content Insights and Analytics
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Seismic
Published By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Brightcove
Published By: Brightcove     Published Date: Sep 26, 2016
Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.
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Brightcove
Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
    
Nanorep
Published By: Nanorep     Published Date: Jan 25, 2016
This white paper explores the benefits of using self-service solutions for your business.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
    
Nanorep
Published By: Cornerstone OnDemand     Published Date: Jan 03, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 Reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • Attracts top talend • Onboards and attracts top talent • Retain hard-won talent • Achieve your business goals Get your copy today.
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Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • attracts top talent • onboards and attracts top talent • retain hard-won talent • achieve your business goals Get your copy today.
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software
    
Cornerstone OnDemand
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy
    
SDL Web Content Management Solutions
Published By: Enterprise Mobile     Published Date: Sep 23, 2013
Gone are the days when mobility involved simply choosing a standardized device. Today, Enterprise IT leaders have to think about not just devices, but apps, data, storage, management (of devices, apps, content, and telecom expenses), security, and support. If you don’t consider your overall business goals as you develop and refine your mobility strategy, you risk investing in mobile technology for mobility’s sake alone. Smart decisions make it easier to adapt over time while keeping a lid on costs. Skyrocketing mobility costs are a common fear for organizations, but careful planning will help keep your mobility spend safely earthbound.
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mobility-as-a service, managed mobility services, byod, bring-your-own-device, enterprise mobile, mobility, mobility planning, enterprise mobility
    
Enterprise Mobile
Published By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content, content marketing strategy, streamlined content
    
Adobe
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