customer insights

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Published By: Corrigo     Published Date: Nov 01, 2019
Think about all the ways your life today is different than it was ten years ago. Think about how you shop, how you get around, how you plan travel, and how you stay in touch. So many things that used to be a hassle are now almost effortless. If your life feels different, it’s because you’re living in a new era – what experts are calling the 4th Industrial Revolution. You’ve probably heard some of the more catch-phrased components – big data, artificial intelligence, deep analytics. Some of these still seem like science fiction, but they are very real, very active, and crucial parts of what we at Corrigo call the Intelligence Economy. In the Intelligence Economy, data is collected, crunched, and activated to solve problems and create greater value for customers, partners, and employees. It’s the information, insights, and automations that enhance experiences, predict needs, strengthen connections, and deliver the right info or action at the right time, in the right way. And the Intellig
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Corrigo
Published By: Tealium     Published Date: Feb 19, 2020
With the growing importance of customer insights in organizations, the role of analytics to extract those insights from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated this role from data geeks to strategic business partners. To seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs. Download the “Customer Data Maturity Powers The Modern Enterprise” study to discover: The 6 key pillars that customer data strategies are built upon How to evaluate your organization’s data maturity Why customer data integration should be a key component of your overall customer data strategy Unlock your copy of the “Customer Data Maturity Powers The Modern Enterprise,” a January 2019 commissioned study conducted by Forrester Consulting on behalf of Tealium!
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Tealium
Published By: VeriShip     Published Date: Feb 04, 2020
“VeriShip really allows us to monitor the health of our spend and relationship with carriers in terms of where we’re spending and what we’re seeing in terms of surcharges. We recently had an issue with inflated weights that were creating spikes of $10,000 or more in a single month. We could see it and fix it right away with VeriShip.” – Thomas Gainey, Senior Vice President of Operations at SimpleTire SimpleTire manages 1.2 million shipments each year, connecting customers with thousands of independent tire distributors and installation centers across the country. VeriShip’s audit, insights and payment solutions helped SimpleTire recover or avoid $1.4 million in shipping fees through improved visibility and predictive analytics. See how you can save up to 30% on automotive shipping with VeriShip’s expense optimization platform. Download our free case study to learn more.
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VeriShip
Published By: Engagio     Published Date: Feb 06, 2020
Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action
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Engagio
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
    
Ability Commerce
Published By: Dell APAC     Published Date: May 29, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Dell APAC     Published Date: May 30, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Dell APAC     Published Date: May 30, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Dell APAC     Published Date: May 30, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: SAP     Published Date: Aug 14, 2018
Today, ERP is a cornerstone of many organisations’ tech infrastructure. Yet many of the solutions in play are legacy products, decades old and designed for an entirely different business landscape. With industry leaders expressing concern that out-of-date ERP solutions have now become an impediment to competitive business, IDC set out to uncover what exactly modern companies need from their ERP systems, and why SAP S/4Hana seems so well placed to deliver.
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SAP
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 27, 2020
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. Knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger, along with Cami Zimmer (EVP Business & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience. Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve the consumer journey at each touchpoint of the shopping experience – from the first time they see the personalized promotion to the actual delivery of their purchase. View this webinar and learn: • How to innovate around location insights to create personalized experiences. • How location technologies help to refine segmentation, reduce waste and improve c
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 31, 2020
White paperbased on a recent MarTech webinar sponsored by HERE Technologies It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.POI data and historic foot traffic patterns can provide deeper insights around audiences and markets. Download the white paper to find out how location-powered innovation throughout the whole customer journey – from the seeing a personalized ad to seamlessly ordering the item online and conveniently picking it up at the nearest brick-and-mortar store location – results in a remarkable customer experience that boosts brand loyalty. Read this white paper to learn: • how to innovate around location insights to create personalized experiences. • how refined segmentation techniques can reduce waste and improve campaign ROI • how to increase customer engagement by analyzing customer behavior • howadsquare
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HERE Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.
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akamai, gaming, audience engagement, game industry, customer feedback
    
Akamai Technologies
Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
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Sage
Published By: Oracle     Published Date: Jan 08, 2018
In the age of the customer, businesses realize the need to take their big data insights further than they have before, in order to win, serve, and retain their customers. Today’s modern company has more data than ever before and is now looking to derive insights from the data that will help propel it forward. As firms move data analytics to the cloud, there is a new set of challenges and barriers to overcome, but with the help of insights-platforms-as-a-service, companies will be able to innovate with data and drive business forward.
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Oracle
Published By: Cisco EMEA     Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment. Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
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Cisco EMEA
Published By: Freshdesk     Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land. The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like: - How to puncture the customer support hot-air balloon - Proactively identifying red flags and overloads - Top 4 things to know before you hire - Monitoring, understanding and reporting support trends - Tips to streamline your support process
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Freshdesk
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Feb 23, 2016
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.
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data, wireless, network manangement, customer engagement
    
Cisco
Published By: SAS     Published Date: Jan 17, 2018
The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
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SAS
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