customer interactions

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Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Comcast Business     Published Date: Feb 07, 2020
Venue owners and operators have limitless opportunities to differentiate themselves and create new sources of revenue by creating the fan experiences they expect now as well as novel ones they haven't imagined yet. The key lies in supporting those customer experiences with reliable, high-capacity networks required to to keep pace with innovation. Your fans won't have to go far to find food and drink specials or that special team jersey when WiFi-based location services serve up the refreshments and merchandise they want based on their current whereabouts, direction they're walking and interactions during past visits.
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Comcast Business
Published By: Comcast Business     Published Date: Feb 07, 2020
Whether it is the use of a mobile app to look up a product to purchasing it through a voice interface device to posting video reviews of the product online, almost every aspect of the interaction between brand and consumer is via a layer of technology. Yet despite the ubiquity of technology throughout the customer journey, they still want human-like interactions with brands. Companies need to begin providing human-like interactions through technology with personalization and by providing customized marketing, products, and experiences that focus on personal preferences and needs.
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Comcast Business
Published By: Zendesk     Published Date: May 21, 2018
Customers are more technically savvy than everand have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers onlyseek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk
Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: Zendesk     Published Date: Jun 29, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk
Published By: Avaya     Published Date: Jun 15, 2016
"Differentiate your organization through customer engagement Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
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networking, crm, software
    
Avaya
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Aria Systems     Published Date: Jun 15, 2016
"Differentiate your organization through customer engagement Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
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Aria Systems
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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business technology, data center
    
Oracle
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
Published By: IBM APAC     Published Date: Nov 22, 2017
Using IBM Watson’s cognitive capabilities, companies can quickly differentiate their customer service quality by being more pro active and responsive to customer needs. Simply put, chatbots and virtual agents are the future of customer interactions. Building apps from scratch that incorporate natural language processing, speech to text recognition, visual recognition, analytics, and artificial intelligence requires broad expertise in these disciplines, large staffs, and a huge financial commitment. Making use of IBM Watson cognitive services brings these capabilities in-house quickly and without the capital investment that would be needed to develop the technologies within an organization.
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decision making, deeper data, insights, cognitive, analytics, ibm, watson, virtual agents
    
IBM APAC
Published By: Zendesk Ltd     Published Date: Sep 11, 2018
Customers have caught on that support interactions are getting better. When they reach out, they’ve come to expect an instant response that says “we’re here for you”. When they want information, it’s expected to be accurate, up-to-date, and easily accessible. Essentially, they come to expect efficiency during support interactions. As a result, businesses are becoming more cognizant of their self- service offerings. Customers want to be left feeling empowered; it’s even better when they can do so on their own. Self-service saves time for agents, cuts down on organizational costs, and leaves the customer with a positive outlook of a brand. This eBook delves into how AI can enhance your customer self-service offerings with automatically-generated knowledge bases, content cues for your service agents, and chatbots.
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customer service, customer experience, artificial intelligence, chatbots, self-service
    
Zendesk Ltd
Published By: Zendesk Ltd     Published Date: Sep 11, 2018
As companies increasingly look to provide a better experience for customers, offering support across multiple channels is becoming more popular than ever. According to the Aberdeen Group, companies doubled the number of channels they use to interact with customers between 2012 and 2017. But there’s a difference between providing support on a few channels and delivering a truly integrated omnichannel solution. Using the Zendesk Benchmark, our crowd-sourced index of customer service interactions from 45,000 participating organizations across 140 countries, we examined why companies are going omnichannel and what sets the companies using Zendesk for omnichannel support apart from everyone else.
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Zendesk Ltd
Published By: Infor     Published Date: Jan 03, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions
    
Adobe
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Interactions     Published Date: Oct 29, 2019
When building the ideal customer experience, it will be important to have cohesive, convenient, and productive customer interactions, no matter what stage of the customer journey. Technology will no doubt be at the forefront to integrate these qualities into every customer interaction at scale. Therefore, when choosing a customer care technology like an Intelligent Virtual Assistant (IVA), it is important to not simply implement technology just for the sake of technology, but to make sure that it is enhancing the overall customer experience.
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Interactions
Published By: Vmware     Published Date: Dec 16, 2019
Cybersecurity is broken – can it be fixed? The IT security industry has failed its customers. We live in a world of greater complexity, with more interactions, connected devices, sensors, dispersed workers and the cloud, all of which have created an exponentially larger attack surface. This raises questions of enterprises’ abilities to protect themselves in this more sophisticated digital age. For more insights into how your business can stay one-step ahead of cybercrime: read our Forbes executive summary.
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Vmware
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