customer strategy

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Published By: HERE Technologies     Published Date: Jan 23, 2020
HERE named the leading location platform in Strategy Analytics’ annual benchmarking review Whether scoring drivers, optimizing asset use or delighting customers with high service levels, urban mobility providers increasingly want to make use of location intelligence to improve efficiency. Selecting the right location platform to deliver key services and intelligence is a vital decision for urban mobility organizations looking to deliver critical use cases to fuel growth and expansion. Strategy Analytics’ Location Platform Benchmark Report 2020 ranks location platforms Google, HERE, Mapbox and TomTom across eight categories – and for the sixth consecutive year, HERE secured the number one spot. Read the report to discover: • How HERE was recognized for its strong reputation as a provider of automotive grade maps and navigation software • How HERE was ranked as the leader in four of eight industry categories: map-making, automotive, industry vision and openness • How HERE scored highly
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HERE Technologies
Published By: SheerID     Published Date: Dec 10, 2019
Consumers are tired of being bombarded with messages and offers that aren’t for them. And as a marketer, we’re tired of using personalization techniques that fall short. Personalized demographics don’t capture purchase intent. Behavioral marketing is costly and relies on unverified data that is unscrupulously collected. And customer data platforms don’t have enough data on prospects to fully convert them into new customers. In 2020, how will you make a connection with your buyer that acquires and retains your target market? Check out this infographic to learn how forward-thinking marketers are combatting these struggles and implementing a new strategy.
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SheerID
Published By: CleverTap     Published Date: Nov 04, 2019
Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future campaigns is tricky enough, let alone translating that data to show how your priorities track to a larger marketing strategy. But when it comes to reporting to your CMO, beware information overload! CMOs don’t need dozens of metrics — they need insight into how marketing activities are helping the company reach its business objectives and revenue goals.
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CleverTap
Published By: Genesys     Published Date: Jan 13, 2020
Applications and devices that are enabled for artificial intelligence (AI) increasingly think and act more like humans. This gives AI huge potential to make customer service more effective by streamlining case management and other predictable tasks. But all the noise about AI can be overwhelming. This CustomerThink paper outlines key findings, predictions and guidance from analysts and industry leaders about the use of AI in the customer service market, including: Why loyalty-based customer experiences are as important as increased efficiency How to ensure that efficiency gains don’t undermine customer experience objectives How blended AI eases the shift of work from AI to humans and back, as customers require Five tactical steps to properly implement your AI customer experience strategy Get the in-depth analyst view from the latest paper by CustomerThink, Artificial intelligence: Friend or foe of customer service?
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Genesys
Published By: Simba by Magnitude     Published Date: Feb 04, 2020
When it comes to developing applications capable of connecting to the data sources customers demand, software providers face the following top of mind challenges: • Connecting applications to data sources, h • Having adequate resources to do so, • Applying an effective maintenance strategy and • Addressing scalability. This eBook from the connectivity experts with 100s of person-years of data adapter experience is your how-to guide on the journey toward addressing these challenges to accelerate adoption of your application.
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Simba by Magnitude
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
Financial services has seen more disruptive technologies introduced over the past three years than any other industry. To meet customer expectations for on-demand delivery, banks must look beyond digitizing existing services and establish open banking platforms for connected digital services. Read this whitepaper to learn: Three strategic mindsets that drive digital transformation in banking. A four step strategy for building an Open Banking digital platform strategy with APIs. How one global top tier bank developed a digital platform to transcend disjointed customer experiences.
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MuleSoft
Published By: Adobe     Published Date: Jan 27, 2020
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
The CIO's role has evolved beyond their traditional role as a gatekeeper to the role of an innovative partner to businesses as they digitally transform. This is great news, but also means there are added responsibilities to work in close partnership and collaboration with the CMO. IT leaders who take the time to understand the company's goals and its customers will continue to have a bigger seat at the strategy table. WHY SHOULD THE TARGET AUDIENCE CARE? n the midst of digital transformation, CIOs may be hesitant to make decisions as quickly as the CMO, while CMOs often prefer to focus on innocation first and consider established processes, standardization, or security concerns later. This means there is more reason than ever to find common ground--it is crucial for the two departments to be in lockstep with each other by unifying around shared business goals and speaking a common language.
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
Even with endless ways to reach shoppers digitally, most retailers are failing to deliver relevant ads. In today’s competitive environment, find out how you can use virtually every platform and device, bridging in-store and online shopping, to take customers on a seamless, personalized journey. You’ll create connected experiences that earn customer loyalty for life. Delivering Retail Ads That Keep Customers for Life takes an in-depth look at how Adobe Advertising Cloud can help you do the following: Deliver a connected advertising experience across channels. Create personalized ads that match your customers' purchase journey. Execute an experience-led ad strategy.
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Adobe
Published By: Group M_IBM Q1'20     Published Date: Feb 06, 2020
The organization pursuing digital transformation must embrace new ways to use and deploy integration technologies, so they can move quickly in a manner appropriate to the goals of multicloud, decentralization, and microservices. The integration layer must transform to allow organizations to move boldly in building new customer experiences, rather than forcing models for architecture and development that pull away from maximizing the organization's productivity. Many organizations have started embracing agile application techniques, such as microservice architecture, and are now seeing the benefits of that shift. This approach complements and accelerates an enterprise's API strategy. Businesses should also seek to use this approach to modernize their existing integration and messaging infrastructure to achieve more effective ways to manage and operate their integration services in their private or public cloud.
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Group M_IBM Q1'20
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: Box     Published Date: Jun 22, 2018
more people than ever before. Whether it's your employees, partners or customers, all your people use enterprise content. And that means content management is becoming increasingly top-of-mind — but companies find it difficult to get it right. In this newsletter, Gartner shares how cloud content management helps you build your content management strategy from the bottom up, enabling you to: o Improve company-wide collaboration and become more customer-centric o Scale your business and reduce cost o Provide security and stability for your entire organization • Download the full Gartner newsletter, Reshaping ECM: New Opportunities in the Cloud. You'll learn about the emerging requirements of top ECM vendors, as well as discover real-world use cases of Cloud Content Management.
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Box
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
Published By: Freshdesk     Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love. In this whitepaper, we detail how you can - Provide your agents with complete context by pulling data from your third party systems into your helpdesk - Reduce ticket volume and help customers help themselves by setting up a knowledge base - Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
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Freshdesk
Published By: SAS     Published Date: Jan 17, 2018
The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights.
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SAS
Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform
    
Oracle
Published By: DocuSign UK     Published Date: Nov 06, 2018
"One of the simplest steps that yields the biggest impact is changing the way employees and customers work with documents. Improving document workflow, removing unnecessary paper-based processes, and reducing errors can be a game changer. In this eBook, we will explore five key areas where a far-reaching digital strategy can help you save money, increase productivity, and ultimately be more profitable. "
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DocuSign UK
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: Micro Focus     Published Date: Jun 07, 2018
Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech project delivery milestones. Strategies designed “by IT, for IT” fail to engage business leaders and executives because they don’t explain how tech strategy leads to better customer experience and outcomes. This report explains how technology leaders can create a strategic tech plan that is customer-led, insights-driven, fast, and connected.
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Micro Focus
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
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