customer journey

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Published By: Gigamon     Published Date: Jun 10, 2019
Need to deliver secure customer experiences and high application performance? View our new infographic, “Digital Transformation: Seeing Through the Clouds to the Journey Ahead” to learn how to get the breadth and depth of network and application visibility needed to effectively monitor and secure your digital applications.
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Gigamon
Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
Published By: Riskified     Published Date: Aug 06, 2019
This report addresses the challenges fashion retailers face as they try to secure long-term online revenue growth in a highly competitive business environment. It explores ways for meeting customers’ increasingly sophisticated expectations, including how to optimize the eCommerce shopping journey and safely expand across channels and borders. Inside you’ll find insights on:
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Riskified
Published By: Mimecast     Published Date: Jun 28, 2019
There is a major shift happening in the world of enterprise IT systems. Many organizations are trading on-premises systems for cloud-based solutions, a move that brings virtually limitless scalability, storage and accessibility – usually at a lower cost and with reduced complexity. Global adoption of cloud enterprise productivity platforms hit an all-time high of 81% in 2018, up from 24% in 2014.* If you’re a longtime Microsoft customer, a logical first step in making the journey from on-premises to the cloud is to move your email to Microsoft Office 365™. You aren’t alone. Office 365 is Microsoft’s fastest-growing business, ever. According to Gartner, 84% of IT decision makers indicated that they are currently using or planning to use Office 365 in the next six months.
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Mimecast
Published By: Pure Storage     Published Date: Oct 09, 2017
Cloud computing and all-flash storage are two of the most important innovations driving next-generation IT initiatives. While it may seem at first that these are parallel trends, in reality they are inextricably intertwined. Without the benefits of all-flash storage —driving new levels of performance, agility and management simplicity — enterprises would not be able to modernize their infrastructures to deliver cloud services. It is no coincidence that the largest hyperscale cloud providers rely on all-flash storage solutions as their storage foundation. Pure Storage all-flash storage arrays provide enterprise customers with a safe, secure and smooth path to the all-flash cloud. You can take the journey in stages, starting small with a single application or two, and then adding more applications through consolidation and virtualization. You can also implement multiple stages at once.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Pure Storage
Published By: HERE Technologies     Published Date: Jul 23, 2019
On-demand services that transport people in high volumes over short distances have a crucial role to play in changing urban transportation. New technology and data bring a wealth of opportunity for new mobility service providers to optimize, keep customers satisfied and achieve the operational superiority for which they’re all striving. This ebook looks at the critical role location intelligence can play in helping on-demand organizations make that extra drop-off each hour. By reading this ebook, you will discover: - How accurate location, asset and routing data can aid fleet optimization and improve service response times - How accurate pick-up and trip destination ETAs ensure time isn’t wasted connecting users with drivers - How services can calculate the fastest possible route between multiple waypoints to maximize journey efficiency
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here tech, mapping, location data, location intelligence, car sharing, ride sharing, e-scooters sharing
    
HERE Technologies
Published By: Hitachi Vantara     Published Date: Mar 20, 2018
In today’s transformational era, businesses globally turn to digital technologies and new competitive models that take a holistic approach to business activities, processes and competencies to increase competitive differentiation. Digital transformation enables businesses to be more agile, people-orientated, innovative, customer-centric and efficient. By its very nature, digital transformation is a journey that encompasses the entire IT ecosystem, from end device to data center infrastructure.
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Hitachi Vantara
Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
    
blueconic
Published By: Ping Identity     Published Date: Feb 12, 2016
Over the last five years, there has been a major shift in how enterprises need to look at and secure customer identities while offering access to critical applications. Hyper-connected customers are blurring the lines of customer interactions. They’re adopting new patterns of engagement that spread the customer journey and experience across multiple channels.
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Ping Identity
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite
Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel
Published By: Genesys     Published Date: Feb 08, 2019
Ausgereifte Cloud-Plattformen unterstützen die reibungslose Migration unternehmenskritischer Systeme in die Cloud. Dadurch wird deren Flexibilität und Skalierbarkeit gesteigert und es winken deutliche Kosteneinsparungen. Wie kann sich Ihr Unternehmen diese Vorteile sichern? Welche Schritte sind nötig, um den unvermeidbaren Umstieg auf ein cloudbasiertes Contact Center einzuleiten? Durch die Wahl des richtigen Contact-Center-Partners können Sie die Umstellung auf cloudbasierte Customer Journeys erfolgreich gestalten.Wissen Sie, wie Sie den richtigen Partner für die Migration finden können? Dieses E-Book nennt zehn Kriterien, die bei der Wahl eines Partners für den Wechsel zu einem cloudbasierten Contact Center zu beachten sind. Wenn Sie sich ein genaues Bild von den Anforderungen Ihres Unternehmens, den Fähigkeiten Ihres potenziellen Partners und der Übereinstimmung zwischen dessen Vision und ihren Unternehmenszielen machen, wird Ihnen dies bei der langfristigen Sicherung Ihres geschä
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Genesys
Published By: Sprinklr     Published Date: Jan 05, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
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marketing strategy, content marketing, marketing performance, digital marketing, customer experience, customer journey
    
Sprinklr
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
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marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce
    
IBM Marketing Cloud
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this commissioned study by Forrester Consulting on behalf of IBM, and learn how you can understand what your customers want and need, and serve them best in that context.
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customer experience, customer, customer engagement, customer relationship, customer service
    
IBM Marketing Cloud
Published By: pepperjam     Published Date: Jun 18, 2019
It’s no secret: Traditional affiliate marketing metrics simply don’t work. And that’s because the customer journey isn’t linear—and your metrics shouldn’t be either. Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey. You’re almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Don’t Work today!
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pepperjam
Published By: Redstor UK     Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
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digital, transformation, innovation, cloud, business, optimization
    
Redstor UK
Published By: KPMG     Published Date: Jul 10, 2018
Robotic process automation (RPA) promises huge gains for business services, including lower costs, better market insight and an improved customer experience. But implementing RPA requires a clear plan of action. Download this guide to: • understand the different types of automation • rethink myths around automation that could be holding you back • plan the first 100 days of your RPA journey • understand how to manage change as you integrate ‘bots’ into your workforce • get key insights from more than 50 automation projects worldwide.
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KPMG
Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content
    
Brightcove
Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing
    
Olapic
Published By: IBM     Published Date: May 03, 2016
How Customer Analytics & Insight Research enrich customer journey design: A Practicioner's Guide to Customer Engagement via Multi-Channel Journey Design A report by Hypatia Research Group
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ibm, customer analytics, insight research, customer engagement, business technology
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.
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ibm, commerce, analytics, customer analytics, insights, research, customer journey, enterprise applications
    
IBM
Published By: AWS     Published Date: Nov 07, 2018
As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy. Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands in real-time - How to take advantag
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AWS
Published By: AWS     Published Date: Nov 07, 2018
Enterprises seeking the security and performance capabilities of establishing their own private network are often turned away by the high cost and technical expertise required. AT&T NetBond® for Cloud helps establish private, dynamic connectivity from on-premises data centers to Amazon Web Services (AWS) in as little as 2-3 days. Aira, a customer focused on augmented reality, has leveraged the global connectivity capabilities of AT&T NetBond® to connect low vision or blind smart glasses users with a network of agents to guide the visually impaired through everyday tasks such as interpreting prescriptions. Download this case study with AT&T, Aira, and AWS to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands
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AWS
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