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Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
    
Ability Commerce
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation
    
WhatCounts
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
Published By: Esker     Published Date: Jan 08, 2019
It seems like most vendors offer a single solution meant to appease every AR department … but that’s not what you need. You need a solution built for you — not for everybody. In this eBook, you’ll get tips for picking the perfect solution for your company to automate what needs automating in your AR department while: • Increasing visibility with real-time metrics & reporting • Boosting productivity by eliminating tedious tasks • Providing customers with a self-service portal
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Esker
Published By: Esker     Published Date: Jan 08, 2019
The impact of accounts receivable (AR) on business success is unquestionable. Not only is it one of an organization’s largest assets, it deals directly with a different type of asset that doesn’t show up on the balance sheet — customers. So why then, do so many organizations still run their AR processes like it’s the mid-90s? You have to admit, it is a bit ludicrous. Despite its vital importance, AR is consistently one of the most under-resourced and operationally outdated business processes. One recent study found that 50% of all businesses still use manual processes for managing their receivables. Fortunately, as this eBook will explore, the reason for AR’s stasis isn’t an unsolvable problem; on the contrary, the strategies for overcoming these challenges are as simple as they are sensible, and any business can do them.
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Esker
Published By: Esker     Published Date: Jan 08, 2019
Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO. This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by: • Measuring Key Performance Indicators (KPIs) • Making process improvements based on analytics • Centralizing collection activities
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Esker
Published By: Esker     Published Date: Jan 08, 2019
Accounts receivable (AR) is simple in theory. Keep the bills going out and the money coming in. But controllers and finance directors know the deal: There’s a lot of “other stuff” that gets in the way. This 17-page white paper highlights how robotic process automation simplifies what really matters to the success of AR departments. Discover how it can unlock added value in your business thanks to: • Improved customer experience & staff satisfaction • Reduced DSO & improved employee productivity • Enhanced tracking & forecasting via customized KPIs
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Esker
Published By: Esker     Published Date: Jan 08, 2019
It’s not uncommon that customers are slow to adopt e-invoicing. Fortunately, we’ve got some tips on how your company can maximize the success of your AR automation project and persuade even the surliest of customers. In this guidebook, you’ll discover how to build a successful plan that: • Targets the right customers • Offers customers various payment options • Promotes & rewards e-invoicing adoption
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Esker
Published By: Esker     Published Date: Jun 14, 2019
Customer and supplier portals are one of the many fruits borne from the age of digital transformation. However, the level of accommodations that portals provide to customers and suppliers has spawned a whole new set of challenges that didn’t exist less than a decade ago. Chief among these is something referred to as “portal fatigue.” Many AR departments and CSR teams are painfully familiar with the term, as it’s often their job to either retrieve orders from a customer portal or submit invoices directly into customers’ AP systems. On paper, these tasks don’t seem all that odious. But when you consider the amounts of different portals being used, and the fact that not every user is trained on each portal, it’s easy to see why portal fatigue is a very real and concerning problem for today’s businesses.
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Esker
Published By: MokiMobility     Published Date: Oct 11, 2012
Sports apparel retailer Fanzz uses iPad kiosks to accept in-store orders on their website, increasing the number of sales on their site and keeping more in-store customers.
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MokiMobility
Published By: SailPoint     Published Date: Feb 12, 2019
SailPoint, the leader in enterprise identity governance, brings the Power of Identity to customers around the world.
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SailPoint
Published By: SailPoint     Published Date: Feb 12, 2019
SailPoint, the leader in enterprise identity governance, brings the Power of Identity to customers around the world.
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SailPoint
Published By: SailPoint     Published Date: Feb 12, 2019
SailPoint, the leader in enterprise identity governance, brings the Power of Identity to customers around the world.
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SailPoint
Published By: Verisign     Published Date: May 31, 2017
Verisign has a unique view into distributed denial of service (DDos) attack trends, including attack statistics, behavioral trends and future outlook. The below data contains observations and insights about attack frequency and size derived from mitigations enacted on behalf of customers of Verisign DDoS Protection Services from January through March 2017.
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Verisign
Published By: SAP     Published Date: Feb 03, 2017
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
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SAP
Published By: SAP     Published Date: Mar 09, 2017
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain. Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
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SAP
Published By: Entrust Datacard     Published Date: Nov 15, 2017
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Aug 10, 2016
Consolidate SSL providers and processes, without interruption, using Entrust SSL management and monitoring services This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralized administration.
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Entrust Datacard
Published By: Dell APAC     Published Date: May 16, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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Dell APAC
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