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Published By: Signiant Inc.     Published Date: Aug 14, 2008
Never before has the Media and Entertainment (M&E) industry seen such rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry.
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signiant, digital media, supply chain, information management
    
Signiant Inc.
Published By: Managed Systems, Inc.     Published Date: Aug 14, 2008
No matter the size of the business, technology plays a critical role in its financial success. At the most basic level, companies have to deal with desktop and laptop computers for all their employees, e-mail, access to the Internet, Blackberries, and other kinds of on-site and remote devices. Add networking issues like viruses, spam and bandwidth utilization, and suddenly, this effort becomes a major challenge to anyone operating a small or mid-sized business (SMBs) with limited resources and a limited budget.
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network management, smb, small business, medium business, mid-sized business, smb networks, managed systems, it services, outsourcing, outsourced it, managed services, managed systems, tech support, it solutions, security, compliance, disaster recovery, it management
    
Managed Systems, Inc.
Published By: Marketo     Published Date: Jul 30, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
    
Marketo
Published By: CA ITAM     Published Date: Sep 09, 2008
Robin Bloor addresses the business value to be derived by evaluating key client management processes such as asset management, service management, change management, security and integration/automation against four maturity levels. Read this white paper to learn how to align your people, processes and technology to elevate the maturity of your client management.
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CA ITAM
Published By: LaGarde     Published Date: Sep 10, 2008
Software as a service (SaaS) is an application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.
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saas, software as a service, lagarde, ecommerce, ebusiness, online shopping, shopping, software development
    
LaGarde
Published By: LaGarde     Published Date: Sep 10, 2008
Businesses today are increasingly looking to the Web to streamline processes and maximize resources. Thus, an eCommerce solution that enables you to leverage existing processes and systems is the key to harnessing the power of the Web.
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lagarde, ecommerce, e-commerce
    
LaGarde
Published By: Tail-f Systems     Published Date: Sep 16, 2008
This paper reviews the business cost of major outages. It also details some of the reasons that network architecture has become so complex, discusses current approaches to the problem and finally presents NETCONF as a powerful building block solution to the network management problem.
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network management, netconf, network architecture, ietf standard, tail-f, tailf, networking
    
Tail-f Systems
Published By: YouSendIt     Published Date: Sep 08, 2011
This helps to answer the critical question about what are the best opportunities for IT to deliver short- and long-term business value without diverting limited resources from IT's front-line goals of keeping business running.
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yousendit, it leaders, dortch, business value, front-line goals, growth strategy, collaborative application
    
YouSendIt
Published By: ZSL Inc.     Published Date: Sep 25, 2008
The hotspot in the current IT world is optimized Web Services. Now the enterprises have started their vision towards next generation Web Services. This white paper gives information for the business managers and engineers in developing and deploying Web Services using Rational Application Developer (RAD) and WebSphere Application Server (WAS), respectively. This paper explains the process to:* create a Web Service and Web Server client* build security to that web service* deploy the web service in WebSphere application server
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zsl, soap, java, wsdl, uddi, web service security, risk exposure, security, software development
    
ZSL Inc.
Published By: ZSL Inc.     Published Date: Nov 18, 2008
This paper explains the constraints in using the legacy systems and the essential of modernizing the legacy systems and strategic alignment of IT with business. We have discussed different approaches towards modernizing the legacy systems and the ways to make your legacy modernization a success.
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zsl inc, roi, legacy modernization, soa, data management, enterprise applications
    
ZSL Inc.
Published By: ZSL Inc.     Published Date: Dec 16, 2008
This paper explains the constraints in using the legacy systems and the essential of modernizing the legacy systems and strategic alignment of IT with business. We have discussed different approaches towards modernizing the legacy systems and the ways to make your legacy modernization a success. Along the way, we have explained the benefits and possibilities of maximizing ROI and lowering TCOs by effectively modernizing your legacy applications and aligning IT and business practices.
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zsl, legacy modernization, roi, soa, data management, enterprise applications
    
ZSL Inc.
Published By: ZSL Inc.     Published Date: Jul 20, 2009
One of the vital needs of business is to connect processes, people and information both within across the organizational boundaries. Microsoft Dynamics CRM 4.0, a Customer Relationship Management application, provides solution to the sales managers in accessing the lead/prospect data and promoting their business successfully.
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ms office, crm, customer relationship management, lead data, prospect, zsl, office, outlook, excel, dynamics, microsoft, customer data, enterprise applications
    
ZSL Inc.
Published By: ZSL Inc.     Published Date: Jul 20, 2009
Organizations have implemented enterprise applications such as ERP and CRM for business process execution but have failed to address the key enterprise asset: data. In the current economic environment, enterprises that fail to capitalize on their data assets jeopardize their cost structures and their earnings potential. It is vital for organizations to leverage their data assets to measure their business performance, identify the weak poles and strategic improvement spots to scale their business to new heights. Business Intelligence (BI), the recent innovation in IT, has emerged to be a potential hope for the organizations to build a strong business milieu without any new asset investments and utilizing the existing key assets of the organizations.
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business intelligence, zsl, erp, crm, enterprise application, enterprises, investments, business transformation, olap, dashboards, metrics, business monitoring, enterprise applications
    
ZSL Inc.
Published By: Alt-N Technologies     Published Date: Sep 26, 2008
Selecting an email system to fulfill the needs of a small-to-medium business (SMB) with 5-500 employees can be easy to do by following some practical and straightforward guidelines. Choosing a productive system involves finding the best combination of security, mobility, collaboration and ease-of-use, in addition to the basic functions of sending and receiving electronic messages.
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alt-n technologies, email server, email, security, mobility, collaboration, administration
    
Alt-N Technologies
Published By: Alt-N Technologies     Published Date: Sep 26, 2008
Email has become today's most mission-critical communication channel. Each and every day, 800 million business users worldwide use email during the course of their work day and about 80 percent of a company's intellectual property passes though its email server. Email is a vital component of both internal communication between employees and external communication with customers and business partners. It has become such an integral part of normal day-to-day business operations that most companies simply cannot function without it: when email stops, your ability to conduct business also stops.
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alt-n technologies, email, exchange server, mdaemon, smtp, pop, imap, syncml, pocket pc, sender policy framework (spf), sender id
    
Alt-N Technologies
Published By: Syntapa     Published Date: Sep 30, 2008
In order to understand the key skills for your SharePoint consultant, you need to understand that SharePoint itself is not really the source of the complexity. Rather, it is the design of the deployment, the uses made of it, its part in an integrated, unified business system, and how you actually use it to deliver on business objectives which make it challenging. This understanding is ultimately going to make the difference between a happy ending and frustrated customers who end up giving SharePoint a bad name.
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sharepoint, sharepoint server, collaboration, syntapa, consult, consultant, consultancy, it management
    
Syntapa
Published By: NeighborhoodAmerica     Published Date: Oct 01, 2008
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
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neighborhood america, social network, web 2.0, data integration
    
NeighborhoodAmerica
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business, media, media channel planning, media planning, media placement, b-to-b strategy, integration, advertising, search, podcasts, media
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing, sem, analytics, integration, web content, keywords, keyword analysis, strategic keyword analysis, search performance, links, analytics, integration
    
Godfrey
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