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Published By: SheerID     Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience. Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams. Learn how Purple used gated, personalized offers backed by instant verification, which led to: ? A 6x conversion rate ? Saving their support team 49 hours per month of phone calls ? 25:1 ROAS (Return on Ad Spend)
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SheerID
Published By: Oracle     Published Date: Nov 20, 2019
Perhaps the biggest shift for retailers of late is effectively evolving their personalization strategy to an individualization strategy. In this technology guide we examine the requirements of an individualized, modern retail CX, with insights from Forrester Analyst and Guest Speaker, Brendan Witcher.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Salesforce     Published Date: Nov 18, 2019
Customers are pushing companies to keep up with the innovation of the Fourth Industrial Revolution. With the lines blurring between B2B and B2C, companies need to re-evaluate their service strategies to adjust to a new type of customer and their elevated expectations. In-person service is a new competitive differentiator. Service leaders see opportunity to elevate their business and customer engagements through the mobile workforce, and are investing accordingly. This research brief provides a snapshot of the state of mobile service, and what sets high-performing teams apart from their competition when it comes to moving from vision to reality.
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Salesforce
Published By: Salesforce     Published Date: Nov 18, 2019
Field Service Lightning eliminates the most common obstacles to providing good service. You can assign the right person to the right job, connect your mobile employees to your team back at base, access knowledge articles, and allow employees to collect signatures right from their phones. And give your dispatchers a comprehensive view for tracking service delivery in real time. Read on to find out how Trailblazers are using Field Service Lightning to get the most out of their mobile employees, dispatchers, and managers – in ways that improve their bottom line.
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Salesforce
Published By: Excellus BlueCross BlueShield     Published Date: Nov 25, 2019
We believe health insurance shouldn’t be something people use once in a while. That’s why we want to give you tools to help your employees take more control of their health. Wellframe® is our new free health care management app that lets your employees text with nurses, dietitians, and more using a smartphone or tablet. Through the app, your team can get confidential guidance, quick answers, and a personalized care plan to help achieve their health and wellness goals. In fact, when used, 80% of Excellus BlueCross BlueShield members have successfully addressed a health issue. And the app has resulted in medical cost savings of $500-$2,000+ per member based on risk tier.* Learn more by downloading our Wellframe® fact sheet, which includes additional details about the app and everything it can do for you and your team. And get more resources covering a range of health-related topics at ExcellusForBusiness.com.
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Excellus BlueCross BlueShield
Published By: ServiceSource     Published Date: Jun 24, 2019
The B2B sales landscape has shifted dramatically, with prospects expecting a much more simplified purchasing experience, personalized and powered by data. Have you been meeting their needs, or falling short?
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ServiceSource
Published By: Cisco Umbrella EMEA     Published Date: Nov 15, 2019
Your users, especially when working outside of the office, no longer need to always connect to the corporate network to get work done. They often connect directly to SaaS apps. And, let’s face it, employees also don’t turn on the VPN if they’re using their work laptop for personal use — which means they’re left with very little security protection. To solve these new challenges, security controls must also shift to the cloud. This in-depth white paper describes how security must evolve to protect users anywhere they access the internet, why traditional secure web gateway (SWG) solutions cannot address these gaps, and why a new kind of internet gateway represents an entirely new way of thinking about securing your users
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Cisco Umbrella EMEA
Published By: IBM APAC     Published Date: Sep 30, 2019
Digital technology is changing the financial services industry rapidly with automated process, AI insights, customized experiences, new operating models and next generation applications. In such a scenario how should banks innovate and stay ahead of the game? This e-book will provide you the best strategies and recommendations for modernizing your IT infrastructure and operations. You’ll learn how to lead disruption and manage rapid change for your bank, its operations and its customers. Here are the five key takeaways: • Personalize customer experiences by maximizing your data • Borrow strategies from open banking and new business models • Step up your security game • Drive innovation from the inside out • Design an agile infrastructure to support participation in new digital marketplaces Find out more in the e-book.
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IBM APAC
Published By: MicroStrategy     Published Date: Nov 08, 2019
Today, despite massive investments in data, IT infrastructure, and analytics software, the adoption of analytics continues to lag behind. In fact, according to Gartner, most organizations fail to hit the 30% mark—meaning more than 70% of people at most organizations are going without access to the critical information needed to perform to the best of their abilities. What’s stopping organizations from breaking through the 30% barrier and driving the pervasive adoption of intelligence? Simple. The majority of existing tools only cater to users who are analytically inclined—the analysts, data scientists, and architects of the world. The other 70%—the people making the operational decisions daily within a business—simply lack the time, skill, or desire to seek out data and intelligence on their own. HyperIntelligenceTM helps organizations operationalize their existing investments and arm everyone across the organization with intelligence. Whether it’s a salesperson looking to close a
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MicroStrategy
Published By: MicroStrategy     Published Date: Nov 08, 2019
Today, despite massive investments in data, IT infrastructure, and analytics software, the adoption of analytics continues to lag behind. In fact, according to Gartner, most organizations fail to hit the 30% mark—meaning more than 70% of people at most organizations are going without access to the critical information needed to perform to the best of their abilities. What’s stopping organizations from breaking through the 30% barrier and driving the pervasive adoption of intelligence? Simple. The majority of existing tools only cater to users who are analytically inclined—the analysts, data scientists, and architects of the world. The other 70%—the people making the operational decisions daily within a business—simply lack the time, skill, or desire to seek out data and intelligence on their own. HyperIntelligenceTM helps organizations operationalize their existing investments and arm everyone across the organization with intelligence. Whether it’s a salesperson looking to close a
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MicroStrategy
Published By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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CheckMarx
Published By: Uberflip     Published Date: Nov 25, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution. If you’re searching for technology to help personalize content experiences at scale, the questions and criteria below can help guide the way you evaluate vendors.
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Uberflip
Published By: Uberflip     Published Date: Nov 26, 2019
It’s no secret that today’s buyers are overwhelmed. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. When 70% of buying decisions are made before ever talking to a salesperson1, are we, as marketers, enabling those decisions or hindering them?
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Uberflip
Published By: BetterUp     Published Date: Aug 14, 2018
Michelle has been with Twilio for nearly four years, supporting “Twilions” — as employees are affectionately known inside the company — through tremendous growth in both revenue and headcount. “We’re looking at creating a great employee experience at Twilio. We want to provide Twilions with the tools, resources, and experiences they need to innovate, scale, and grow.” BetterUp’s whole person approach was a key part of Michelle’s evaluation process. Most leadership development approaches focus on teaching people what to do. But what they miss is an equal focus on how to be. In contrast, BetterUp’s approach addresses the psychological resources that allow leaders to manage themselves so they have the capacity to manage others. This includes the ability to remain resilient, have a growth mindset, maintain a sense of control, and take risks. Evidence shows that these resources need to be in place for sustainable leadership habits to take root.
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BetterUp
Published By: Kinaxis     Published Date: Oct 28, 2019
Political landscapes shift overnight, global trade is constantly changing, consumers demand increasingly personalized service and smaller day-to-day challenges hit without warning. If your job is supply chain management, how on earth do you plan for the unplannable? At Kinaxis, we devote our time to the innovative technologies, processes and methods to help our customers and partners navigate the changing landscape of supply chain planning. Forecasting specific disruptions has become increasingly futile, but if you set your business up to deal with the process of disruption, you'll be set up for success. To find out more download this whitepaper today.
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Kinaxis
Published By: NEC     Published Date: Jan 28, 2010
Case Study: NEC provided intuitive and user friendly technology to enrich the whole guest experience with improved service times, personalized assistance and quality communications.
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nec, peninsula shanghai, hotel, network solutions, real-time communication, productivity, ip telephony server, wireless technology, unified communications
    
NEC
Published By: AWS     Published Date: Dec 03, 2019
Companies from different sizes and in different sectors are increasingly relying on Information and Communication Technologies (ICTs), and this has been key to innovation, productivity and growth. Despite the countless benefits and opportunities, there are challenges that arise when adopting ICTs, and small and medium enterprises (SMEs), generally face higher challenges if compared to larger companies. Having a poor ICT infrastructure, not knowing how to properly address complex cybersecurity threats, or underestimating the importance of protecting personal data are examples of these challenges faced by SMEs. Thiswhite paper therefore briefly describes some of the difficulties faced by SMEs given the increased adoption of ICTs. It also addresses crucial considerations pertaining to personal data protection and privacy, and the importance of making some institutional changes that allow for a “security-aware” culture to be created. It also explains how governments play different roles as
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AWS
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: MuleSoft     Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation. Read this whitepaper to learn: How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints. The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development. How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
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MuleSoft
Published By: ASG Software Solutions     Published Date: Aug 10, 2008
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: e-SignLive     Published Date: Oct 11, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for agents, representatives and personnel, and developing enterprise apps for these devices.
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ipad, mobility, apple, e-signatures, esign
    
e-SignLive
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
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