lead generation

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Published By: Citrix Systems     Published Date: Feb 10, 2016
Learn why Citrix was named a leader in the 2015 Gartner Magic Quadrant for Application Delivery Controllers, for the ninth consecutive year. With more than 25 years experience providing secure access to enterprise applications, it’s clear you can rely on Citrix to drive new levels of security and productivity in your organization. Register to download the 2015 Gartner Magic Quadrant for Application Delivery Controllers, plus receive a bonus white paper, Citrix NetScaler - A Foundation for Next-Generation Datacenter and Cloud-Based Security.
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Citrix Systems
Published By: Red Hat     Published Date: Jun 09, 2014
Read this whitepaper to find out how application architects can quickly and confidently deliver long-lasting applications that minimize cost, complexity, and risk while increasing architectural flexibility with Red Hat Storage Server, an open, software-defined storage platform.
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red hat, architects, data driven applications, data, storage platforms, storage server, data defined storage platforms
    
Red Hat
Published By: Red Hat     Published Date: Jun 10, 2014
Read this whitepaper to find out how application architects can quickly and confidently deliver long-lasting applications that minimize cost, complexity, and risk while increasing architectural flexibility with Red Hat Storage Server, an open, software-defined storage platform.
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red hat, architects, data driven applications, data, storage platforms, storage server, data defined storage platform, it management
    
Red Hat
Published By: Kronos     Published Date: Jul 26, 2017
With the pace of human resources technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates.
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interfacing data, integrating data, mobile technologies, social technologies, employee experience
    
Kronos
Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to learn how sales and marketing can come together to create strategy to serve both parties' goals.
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Innovations Branding Hous
Published By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
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demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer, business technology
    
Demandbase
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation
    
The MX Group
Published By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
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online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media
    
Hubspot
Published By: Marketo     Published Date: Dec 12, 2016
Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, forrester, forrester wave, lead, lead generation, lead-to-revenue platform, crm platform vendors
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers
    
Marketo
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
    
LeadGenius
Published By: IBM     Published Date: Oct 13, 2017
Blue Hill provides guidance on 1) the Customer Journey leading to a new generation of analytic tools, 2) key value propositions associated with moving to tools such as IBM Cognos Analytics and IBM Watson Analytics, and 3) recommendations for best practices in maximizing the value of insightful and predictive analytics for enterprise data.
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blue hill research, data analytics, ibm cognos, watson analytics, enterprise data
    
IBM
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
    
Bizible
Published By: UBM Technology     Published Date: Oct 19, 2017
If you follow the advice outlined in this ebook, you’ll find that over time you’ll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
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UBM Technology
Published By: Marketo     Published Date: Apr 17, 2014
A definitive guide to marketing and analytics to help answer key questions for your business.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Marketo     Published Date: Apr 17, 2014
This paper provides a guide to what marketing automation is, its features and its advantages.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Marketo     Published Date: Apr 17, 2014
Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.
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crm integration, campaign management, marketing automation, targeting, email marketing, lead generation
    
Marketo
Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
    
Aprimo
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
    
Marchex
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
    
Marchex
Published By: SugarCRM     Published Date: Jan 27, 2014
Was wäre, wenn Sie für jeden Mitarbeiter mit Kundenkontakt ein unverzichtbares Werkzeug hätten, das Prozesse optimiert, Datensilos beseitigt und Kundeninteraktionen außergewöhnlich macht? Sehen Sie, wie Sugar für Redglaze wichtige Daten zugänglich macht, Prozesse optimiert und die Effizienz erhöht.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM
Published By: SugarCRM     Published Date: Feb 21, 2014
Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM
Published By: SugarCRM     Published Date: Feb 21, 2014
Customer Relationship Management Software wird seit über 20 Jahren von Organisationen jeder Art und Größe genutzt. Allerdings entfalten nur wenige davon das wahre Potenzial von CRM. Erfahren Sie, wie CRM mit dem Fokus auf das Individuum Ihr gesamtes Geschäft transformieren kann.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM
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