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Published By: HERE Technologies     Published Date: Mar 13, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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location data, location technology solutions, security
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: HERE Technologies     Published Date: May 24, 2019
How secure is your company’s network? The rising frequency of employee network access is fast becoming one of the most prevalent and unmanaged risks to the protection of critical enterprise data. When coupled with increasingly sophisticated cyber-attacks, the possibility of a security breach of enterprise networks becomes more likely. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing identity fraud. Discover the latest facts and statistics. Learn more about the use-case of location verification when logging into your company’s network. Download the infographic from HERE Technologies.
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technology, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 23, 2019
While the retail industry has made great strides in understanding the online journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements offline. Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence can bring a wide range of benefits to the entire retail industry: data-driven audience segmentation, real-time location targeting, reduced ad-spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 27, 2020
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 23, 2019
Artificial Intelligence (AI)has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placingAI and machine learning at the center of our products and services. Wesee the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and ta
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HERE Technologies
Published By: HERE Technologies     Published Date: Apr 03, 2020
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. Knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger, along with Cami Zimmer (EVP Business & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience. Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve the consumer journey at each touchpoint of the shopping experience – from the first time they see the personalized promotion to the actual delivery of their purchase. View this webinar and learn: • How to innovate around location insights to create personalized experiences. • How location technologies help to refine segmentation, reduce waste and improve c
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: HERE Technologies     Published Date: Nov 20, 2019
As retailers seek to improve the consumer journey both online and in-store, they are migrating from omnichannel marketing to a harmonized retail experience that orchestrates digital and physical channels to work in sync. Many retail brands are realizing that such harmony has now become essential to building loyalty and winning new consumers. Understanding the journey between where consumers live, where they work, where they play and where they shop provides a better overall awareness of the most relevant and dominant trends in consumer behavior. Retailers anticipating this behavior have many opportunities to optimize and enhance their: • targeted ads • hyper-personalized promotions • location-aware ordering capabilities • curbside pickup preferences • last-mile delivery visibility for customers Discover, via real-world examples, the myriad of ways real-time location data is being leveraged by retailers like Amazon, Walmart, Target and others to create hyper-personalized consume
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 14, 2020
It’s time to move your supply chain into the realm of super-intelligent. This special report is for anyone looking to enhance their supply chain operations by utilizing the latest in technological advances such as artificial intelligence (AI), machine learning and the Internet of Things (IoT). With smart use of these tools, businesses can anticipate problems and develop solutions before they occur. Forward-thinking leaders are using this disruption to optimize their supply chains and push the quality of their findings to a whole new level. In it, you’ll learn: • The markers of a truly cognitive supply chain • The crucial role of location intelligence in supply chain optimization • The impact increased visibility has on every area of your supply chain, including asset, inventory, fleet and energy management
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 14, 2020
Automobile manufacturers find meeting the requirements of a just-in-time supply chain one of their biggest challenges, but with advances in location technology manufacturers can meet even the strictest shipping deadlines. With better visibility across the supply chain auto manufacturers can drive down costs, improve efficiency and support proactive decision making. By reading this eBook, you’ll discover how to prepare your supply chain for the future with the application of location intelligence to: • Gain location-based insights to help optimize processes and inform decision making • Set accurate ETAs with reliable real-time information • Use real-time visibility to proactively solve problems (like bottlenecks)as they occur • Gain comprehensive coverage of assets and trace them across factories, warehouses, showrooms and in transit
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 14, 2020
Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving through rain, snow, sleet, hail, fog, ice, thunderstorms, tornadoes and high winds. While drivers aren't generally expected to stick to pre-planned routes in extreme weather, fleet managers don’t really have the capacity to outline every possible alternate route in anticipation of a future hazardous weather scenario. Data-driven route planning saves fuel, prevents accidents and improves ETAs, which is why many logistics companies are turning to advanced supply chain optimization solutions with real-time weather alerts and rerouting functionalities. Today, tech-savvy fleet managers are looking for exactly this type of tech innovations to provide them with a sharp competitive edge in an already crowded industry such as long-haul logistics. As one of the world's leading location platforms, HER
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 14, 2020
Misplacing sizable, expensive tooling equipment inside large industrial complexes, factories and warehouses is a problem that doesn't get the attention it deserves. When essential inventory gets lost, whole production lines can grind to a halt. Indoor tracking is the optimal way to keep tabs on all mobile equipment around the factory floor. As one of the world's leading location platforms, HERE shares insights and solutions for implementing indoor tracking in a way that can streamline and optimize production processes. Read the eBook to discover how to: • Locate inventory and assets quickly to lower downtime and improve job satisfaction • Save money spent on replacing lost tools and wasted employee time • Use insights into asset utilization for forecasting or maintenance schedules.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 14, 2020
Real-time asset visibility makes it possible to establish a 360° view of a supply chain and provide the vital location intelligence needed by organizations who are looking to optimize. For these organizations, selecting the right location platform is vital. They need critical tracking and location data to help improve efficiency, spot risks and address challenges before they become critical. Strategy Analytics’ Location Platform Benchmark Report 2020 ranks location platforms Google, HERE, Mapbox and TomTom across eight categories – and for the sixth consecutive year, HERE secured the number one spot. Read the report to discover: • How HERE was ranked as the leader in four of eight industry categories: map-making, automotive, industry vision and openness • How HERE scored highly on map freshness and was highlighted for its aggressive improvements in POI search, developer community and visualization • How HERE was recognized for its strong reputation as a provider of automotive grade map
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 31, 2020
White paperbased on a recent MarTech webinar sponsored by HERE Technologies It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.POI data and historic foot traffic patterns can provide deeper insights around audiences and markets. Download the white paper to find out how location-powered innovation throughout the whole customer journey – from the seeing a personalized ad to seamlessly ordering the item online and conveniently picking it up at the nearest brick-and-mortar store location – results in a remarkable customer experience that boosts brand loyalty. Read this white paper to learn: • how to innovate around location insights to create personalized experiences. • how refined segmentation techniques can reduce waste and improve campaign ROI • how to increase customer engagement by analyzing customer behavior • howadsquare
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HERE Technologies
Published By: HERE Technologies     Published Date: Apr 02, 2020
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
Tags : 
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 02, 2020
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
Tags : 
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 02, 2020
Until now, the browser cookie has been the go-to tool for brands wanting to understand customer behavior. Butas the cookie looks set to disappear, location data is beginning to fill the void. Not just as an alternative, but as an improvement –giving deeper insights for more accurate audience segmentations,and more successful campaigns. This eBookfrom HERElooks at why location data is replacing the cookie, and how advertisers and marketerscan best use it to their advantage.Itdiscusses why, to get ahead,you need more than just simple GPS coordinates, but arealunderstanding of behavioral patterns and purchasing habits–like the stores, restaurants and attractions consumers visit, and when. And it tells you the technology you need, for example geofencing and indoor mapping.After reading, you’ll knowhow to:?Gain context with dynamic and static location data?Refine audience segmentation?Apply location intelligence to advertisingMake sure you’re ready for a future without cookies.Download to l
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HERE Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
Tags : 
    
Here Technologies
Published By: Cisco EMEA     Published Date: Dec 13, 2017
Cisco Meraki MS switches are 100% cloud-managed and can be fully configured from any Internet-accessible location before ever being powered on. Simply add the switch serial number (or order number for large deployments) to your network using the Meraki web-based dashboard. Once added, the switch is fully configurable. When the switch is first powered on and connected to the Internet, it will pull its settings from the cloud.
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configuration, zero touch, deployment, ports, bandwidth, wire security, trends
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table. And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same. Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Jun 01, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location— across time zones or simply across the conference table. Cisco Webex makes working together what it should be - intuitive. Teams can work faster, smarter, and more effectively than ever, while providing the peace of mind that solution administrators want.
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cisco, webex, collaboration
    
Cisco EMEA
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