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Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore
Published By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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Bluecore
Published By: Bluecore     Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology. This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
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Bluecore
Published By: F5 Networks Singapore Pte Ltd     Published Date: Jun 18, 2019
In today's digitalized economy, web applications and the browsers that connect to them predominantly rely on the Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols to encrypt sensitive business information and personally identifiable information (PII) – such as customers’ credit card details, user account passwords, corporate sales and payroll data, etc. – before sending them securely over the internet. SSL/TLS encryption ensures information transmitted over the internet through e-mails, e-commerce and online banking transactions and a myriad of cloud and online services are kept secure.
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F5 Networks Singapore Pte Ltd
Published By: Barracuda     Published Date: May 29, 2019
Spear phishing is a threat that’s constantly evolving as cybercriminals find new ways to avoid detection. This report takes an in-depth look at the three most prevalent types of attacks: brand impersonation, business email compromise, and blackmail.
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Barracuda
Published By: Barracuda     Published Date: May 30, 2019
Use a multi-layered protection strategy to defend your business, data and people
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Barracuda
Published By: Barracuda     Published Date: May 30, 2019
Barracuda has been named a Leader in The Forrester Wave™: Enterprise Email Security, Q2 2019.
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Barracuda
Published By: Barracuda     Published Date: Jun 18, 2019
Use a multi-layered protection strategy to defend your business, data and people
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Barracuda
Published By: Barracuda     Published Date: Jun 18, 2019
Barracuda has been named a Leader in The Forrester Wave™: Enterprise Email Security, Q2, 2019.
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Barracuda
Published By: Barracuda     Published Date: Oct 14, 2019
Traditional email-security defenses aren’t enough anymore. In today’s rapidly evolving threat environment, to stop email-borne threats, you must effectively defend against phishing and other potentially-devastating social-engineering attacks. These sophisticated threats are often able to bypass defenses using back-door techniques, including email spoofing, spear phishing and personal email fraud to penetrate network defenses and wreak havoc. Here’s a total email-protection strategy that can help radically reduce an organization’s susceptibility to attacks.
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Barracuda
Published By: Barracuda     Published Date: Oct 14, 2019
In its guide for buyers considering email-security solutions—a detailed analysis of products and services—Forrester’s evaluation gave Barracuda the highest score possible in the cloud integration, deployment options and support and customer success criteria. Get full report and see all the details for yourself, including innovative solutions for email authentication and incident response and for preventing account takeover, business email compromise (BEC) and spear-phishing. Claim your complimentary copy right now!
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Barracuda
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC
Published By: Workable     Published Date: Oct 09, 2019
Do you need an ATS? Broadly speaking, we’ve found three common scenarios driving the search for a better way to hire: Growing pains - companies with growing pains are typically looking for some predictability and structure across candidate sourcing and hiring. Drowning in email and spreadsheets - companies are looking for more efficient ways to manage candidates and collaborate as a team Outdated software - companies are looking for a modern, efficient approach to deliver on the original promise of an ATS A modern ATS, chosen with the right criteria, will relieve these common pain points. Take a step back and think about how your recruiting could be improved with the right tool.
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Workable
Published By: Menlo Security     Published Date: Apr 30, 2020
Zero Trust Internet is the solution for 100% email and web security because it considers all traffic to be potentially dangerous and isolates it, instead of trying to classify email and websites as either "safe" or "dangerous." Menlo Security’s Isolation Core™ embodies the principles of Zero Trust Internet to create a technical milestone in cybersecurity. The Isolation Core™ rewrites incoming web code, removes active content, and safely projects inactive content to end-user devices without lag. All content goes through the same process to ensure full, proactive protection. Download this whitepaper to understand: • How the Zero Trust Internet paradigm creates a safe browsing and email experience • The weakness of traditional network architectures to safeguard the end-user experience • How Menlo Security helped a Fortune 100 company achieve zero malware attacks in six months while adhering to Zero Trust Internet practices with our Isolation Core™
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Menlo Security
Published By: Menlo Security     Published Date: Apr 30, 2020
The Japan Pension Service experienced a massive cyberattack in 2015 when an employee unknowingly opened a virus-laced email attachment. The attackers were able to steal the data of 1.25 million people, the largest successful attack in Japan. After the attack, the Ministry of Internal Affairs and Communication created the Internet Isolation Guideline for businesses. Read how the largest corporation in Japan achieves 100% malware protection without impacting end-user experience or convenience.
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Menlo Security
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Cisco     Published Date: Dec 27, 2017
The market for communications is shifting to one in which multi-modal interactions will become the norm. Voice, video, and messaging Communications and Collaboration will drive the future of this market. As messaging becomes a larger part of the Communications landscape, Mobile Collaboration is poised to take on a larger enterprise role, by way of shifting email to more of a confirmation tool. Moreover, the convergence of content types under UCC will be greatly enhanced by a categorized and dynamic ontology-driven knowledge framework that goes beyond search. Once the framework supports are in place, UCC will accelerate its momentum at an even greater rate than it already is today. This Research Note identifies the new elements of UCC and how enterprises can plan for the shift to multi-modal communications.
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Cisco
Published By: Oracle     Published Date: Nov 30, 2017
The DNS is an often-overlooked protocol. Historically, many companies believed they could either run their own DNS service in-house or simply use a bundled option provided by their hosting or CDN provider. However, with the rise in DDoS attacks and continued migration to the cloud, the mission-critical nature of the DNS has become quite apparent to companies around the world. As a result, many are searching for a managed DNS provider.
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dns, email delivery, global ip, network, connectivity, isp, service provider
    
Oracle
Published By: Mimecast     Published Date: Jun 28, 2019
There is a major shift happening in the world of enterprise IT systems. Many organizations are trading on-premises systems for cloud-based solutions, a move that brings virtually limitless scalability, storage and accessibility – usually at a lower cost and with reduced complexity. Global adoption of cloud enterprise productivity platforms hit an all-time high of 81% in 2018, up from 24% in 2014.* If you’re a longtime Microsoft customer, a logical first step in making the journey from on-premises to the cloud is to move your email to Microsoft Office 365™. You aren’t alone. Office 365 is Microsoft’s fastest-growing business, ever. According to Gartner, 84% of IT decision makers indicated that they are currently using or planning to use Office 365 in the next six months.
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Mimecast
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Mimecast     Published Date: Aug 22, 2017
Email security is essential in preparing for the GDPR deadline. The GDPR emphasizes the principle of accountability and the need for organizations to demonstrate they have taken reasonable measures to protect personal data. This white paper explores how to improve email and cloud security to meet strict compliance regulations. Uncover: • GDPR challenges for email • How to mitigate risks and ensuring email resiliency • An effective email and cloud security platform
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gdpr, risk mitigation, email resiliency, personal data protection
    
Mimecast
Published By: Mimecast     Published Date: Dec 20, 2018
Relying on outdated solutions like Symantec Email Security (formerly MessageLabs) to defend your organization from email-borne attacks may be risky. Others in this position have suffered from spear-phishing, ransomware and even impersonation attacks. To effectively defend against these advanced threats you need the latest protection techniques – something Mimecast delivers to tens of thousands of organizations already. Join us for this 30 min webinar to learn: • The damaging effects of ransomware, spear-phishing and impersonation attacks • What defensive strategies and technologies you should employ • Why your current Symantec Email Security solution may not be up to the task • How to enhance your email security and overall cyber resilience
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email security, ransomware, spear-phishing, cyber resilience, symantec
    
Mimecast
Published By: Mimecast     Published Date: Nov 28, 2017
Does your organization have a plan for complying with the European Union’s General Data Protection Regulation (GDPR)? If email isn’t a part of that plan, you could face significant challenges, including severe financial penalties. Download now to get the facts about: • Why you can’t compromise when it comes to protection of email data • The challenges presented by Subject Area Requests • How noncompliance could cost your organization more than just money
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gdpr, email compliance, data protection, compliance
    
Mimecast
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