marketing cloud

Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.

Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.

CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.

In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.

Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.

Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i

A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. The more up to date the infrastructure, the more capable it is of supporting the scale and complexity of a changing application landscape. Current-generation applications must be supplemented and eventually supplanted with next-generation (also known as cloud-native) applications — each with very different infrastructure requirements. Keeping infrastructure up

Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.

One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.

SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies

The ERP market continues to shift rapidly as adoption of cloud-based systems increases and vendors add capabilities. Check out the cutting edge of what vendors are bringing to market, and consider why SAP S/4HANA Cloud software is a leader in enterprise management, professional services, and marketing, as well as a private cloud deployment option.

Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.

Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.

Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.

This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.

This report examines the marketing challenges and opportunities that can be addressed with analytics, and highlight the advantages of achieving comprehensive analytics in a cloud environment.

This webinar shows how to get instant clarity with stunningly visual analysis and self-service discovery using Data Virtualization Cloud Service.

This document will guide solution providers through the five main principles necessary to develop a practical, customized cloud transformation strategy designed to support a cloud-first customer offering. These principles include: Financial Considerations to Building a Cloud Model Marketing Approach How To “Sell” the Cloud Technical Strategy Operational Readiness

Lernen Sie mit diesem Bericht wie Sie jedes Erlebnis ihrer Kunden personalisieren können um Interaktion, Werbung und Ertrag zu steigern.

This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.

Whether you’re a dynamic eCommerce engine with a mesh of 2nd party affiliates and sister companies, a travel hub with a central office and 70+ markets to serve, or a traditional financial institution with inherited legacy, here are the key questions every marketer should ask themselves - and their stakeholders - when considering a DMP.

The greatest challenge is to identify where AI will have the maximum impact and reap the greatest benefits; what type of AI initiatives the business should be undertaking; and how to implement Smart Automation as a step towards becoming an Intelligent Enterprise. Applications of AI cover a wide range of functional areas, so organizations must decide where AI will have the biggest impact. This will typically be in value added business areas: for example, in retail organizations it will be the marketing and sales function; in advanced manufacturing it will be in operations. Organizations with a “cloud first” strategy have a head start with AI. Deploying ERP on the cloud and cloud-ERPs is an essential requirement in the transformation towards a digital Intelligent Enterprise. These organizations can deploy and leverage multiple technologies: the Internet of Things (IoT), Machine Learning, Chatbots, Predictive Maintenance, Blockchain and Big Data.

La puissance du marketing digital local au service de vos magasins

The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing the right MarTech solutions. Get this guide to discover the most common MarTech solutions—and what questions you need to ask of any potential marketing solution provider before you commit.

Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.