marketing measurement

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Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
    
Adobe Systems, Inc.
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
    
Acxiom Corporation
Published By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Healthgrades     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Healthgrades
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Acoustic     Published Date: Nov 26, 2019
Email open and click-through rates are up 14% and 19% worldwide, respectively, according to new research from marketing cloud company Acoustic. Email list hygiene and increased personalization are likely drivers. How can insight like this be put into context to quickly determine which marketing messages are resonating and which strategies are outpacing the market? Companies that can harness the power of data are tomorrow’s winners. eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He shared the results of Acoustic’s exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year’s worth of research. View the webinar to learn: Benchmark measurements by industry and geographic region—and where you stack up! How to use data to map strategies and tactics to boost your programs Strategies to educate executives and earn extra budget dollars
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Acoustic
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
Tags : 
    
Epsilon
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management
    
Teradata
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
Tags : 
    
Google Analytics 360 Suite
Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
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marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing
    
Eloqua
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs
    
Return Path
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe
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