marketing best practices

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Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
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marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Trend Micro, Inc.     Published Date: Nov 12, 2009
Securing the Physical, Virtual, Cloud Continuum Virtualization and cloud computing are radically altering data center operations. In this webinar, Ted Ritter, Senior Research Analyst at Nemertes Research, and Harish Agastya, Director of Product Marketing at Trend Micro, discuss the rise of virtualization and cloud computing and the impact this is having on security best practices and next-generation security technologies.
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trend micro, trend, cloud-client, malware, anti-virus, hijacked, fraud, virus, security
    
Trend Micro, Inc.
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: SAS     Published Date: Apr 25, 2017
Artificial intelligence and related forms of advanced analytics hold enormous potential for marketers to expand and deepen customer intelligence, improve business processes, and deliver engaging customer experiences. But many marketing organizations are just getting their feet wet in leveraging these technologies. To learn about the opportunities and challenges, IIA spoke with Analise Polsky, Business Solutions Manager, SAS Best Practices and Jonathan Moran, Principal Product Marketing Manager, SAS Customer Intelligence Solutions.
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SAS
Published By: Gleanster Research     Published Date: Aug 01, 2013
The new Marketing Automation Gleansight Benchmark report from Gleanster research is here! Find out how Top Performing organizations are investing in Marketing Automation. This 22 page insight packed market research report features best practices from 220 organizations.
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Gleanster Research
Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
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ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, agency relationship, sem, adwords, vendor
    
Hanapin Marketing
Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise. In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
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ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, outsource marketing, sem, adwords, vendor
    
Hanapin Marketing
Published By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Marketo     Published Date: Oct 08, 2014
In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.
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engagement marketing, best practices, marketing strategies, marketing ebook
    
Marketo
Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius
Published By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence – personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
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manufacturing, marketing, best practices, digital media, communications
    
Demand Frontier
Published By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence – personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
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manufacturing, marketing, best practices, digital media, communications
    
Demand Frontier
Published By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid, day-of, actionable, conferencing, questions, practical
    
ReadyTalk
Published By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid
    
ReadyTalk
Published By: Neolane, Inc.     Published Date: Jun 03, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
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enterprise marketing software, neolane, economy, investments, cost cutting, lean, recession, competitive landscape, validation, situation analysis, infrastructure, implementation, revenue, automation, marketing automation platform, map, best practices
    
Neolane, Inc.
Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience, user experience
    
Limelight
Published By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: • The steps to launch an employee Advocate Marketing program • Proven best practices to grow your program • The recommended timeline and steps to ensure the program drives your goals
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employee advocacy, employee advocates, employee advocate marketing, advocate marketing
    
SocialChorus
Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration
    
IBM
Published By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi
    
IBM
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.
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