playbook

Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.

Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook. Download to learn more!

Hoping to improve your Mobile ecommerce strategy and increase conversions? The 2014 Mobile E-Commerce Strategy Playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.

In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere. APIs are not necessarily a new technology, but in today’s digital world, they have risen in prominence and become important to every facet of the enterprise. This in turn has increased the demand for effective API management. But what does an effective solution look like? The API Management Playbook will help you understand: • Why digital transformation is crucial in the application economy • How APIs are the building blocks of digital transformation • Which key stakeholders in your organization are impacted by APIs • What the API lifecycle is and how it relates to API management

In der digitalen Wirtschaft sind Anwendungsprogrammierschnittstellen (APIs) unerlässlich, um Ideen schnell umzusetzen und neue Geschäftschancen zu nutzen. Sie sind die Bausteine der digitalen Transformation und ermöglichen es Unternehmen, eine herausragende Customer Experience bereitzustellen, neue Umsatzquellen zu erschließen und Mitarbeiter, Partner, Anwendungen und Geräte jederzeit und überall mit Daten zu verbinden.APIs sind nicht unbedingt eine neue Technologie, aber in der heutigen digitalen Welt ist ihre Bedeutung gewachsen, und sie sind für jeden Aspekt des Unternehmens wichtig geworden. Dies wiederum hat den Bedarf an einem effektiven API Management erhöht. Aber wie sieht eine effektive Lösung aus?Im API Management Playbook wird erläutert:• Warum die digitale Transformation in der Application Economy unerlässlich ist• Warum APIs die Bausteine der digitalen Transformation sind• Auf welche wichtigen Interessenvertreter in Ihrem Unternehmen APIs Auswirkungen haben• Was der API-Le

Dans l’économie numérique, les interfaces de programmation d’applications ou API (Application Programming Interfaces) sont essentielles pour mettre rapidement en œuvre vos idées et saisir les nouvelles opportunités du marché. Elles sont les éléments fondateurs de la transformation numérique, permettant aux organisations d’offrir une expérience client exceptionnelle, de générer de nouveaux flux de revenus et d’offrir aux employés, partenaires, applications et périphériques un accès aux données, partout et à tout moment.Les API ne sont pas une technologie nouvelle, mais dans le monde numérique actuel, elles occupent une place croissante et deviennent essentielles pour chacune des facettes de l’entreprise. Dans ce contexte, il est logique que de plus en plus d’entreprises cherchent à gérer efficacement ces API. Mais à quoi ressemble une solution efficace de gestion des API ?

Distributed denial of service (DDoS) attacks have become a fact of life for any business with a web presence. Whether you’re an enterprise, e-commerce business, local organization, or government offce—it’s merely a matter of time before you’re going to have to deal with the inevitable DDoS attack. The question is what can you do before an attack so you can have adequate defenses already in place. This handbook is a practical guide for planning and executing a DDoS response plan. It outlines pragmatic steps and best practices for choosing and setting up the right mitigation solution for your organization, how to authoritatively respond to an attack, and conduct a thorough post-attack analysis for developing follow-up defense strategies.

In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.

The building products / construction industry is more visibly representative of the health of the economy than any other. The avatar of the Great Recession may well be images of doomed projects on abandoned construction sites. As such, it’s unavoidable for leaders of building products distributors to experience market-induced anxiety as a matter of course. 2020 looms as the start of a new decade but many analysts fear it will also mark the end of the building boom. Recent indicators point to a slowdown at least. The existential question: what areas of building products distribution are ripe for reimagination, safeguarding against ambiguous market conditions now and in the future? This whitepaper provides the answers with a playbook that reveals where margins and revenue leak in most B2B distribution companies and provides reimagined strategies for retaining and growing share through price optimization, deal management and costing guidance.

Professional buyers increasingly expect a hassle-free, fully digital experience with visibility into pricing. Electrical products in particular are a major growth area for Amazon Business and other digital entrants, some of whom undercut the market with bottom-barrel prices. It can be scary out there, but only if you don’t have a plan. This whitepaper provides a playbook for: • Reimagining how you tackle pricing challenges • Dynamically responding to cost changes • Embracing the right technology • Going the extra mile with services that Amazon can’t match If you’re making the leap to eCommerce or bolstering an existing online presence to meet customer expectations, pricing cannot be an afterthought. In digital channels, pricing rigor - including effectively maintaining market-aligned customer-specific and system prices and setting up relevant price profiles - becomes even more important as it is more transparent to customers. Give your buyers what they want without sacrificing the marg

The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share. There are several factors hindering MRO companies from retaining the share they have and claiming more. Namely: • Complexity: Their large customer counts and behemoth SKU counts render it impossible to give reps market-aligned pricing guidance and sales intelligence • Competition: MRO is ripe for poaching by Amazon, and as a result, traditional distributors continue to see market share slipping away to the online giant • Skills: A massive generational shift in the workforce is resulting in a skills gap that’s proving particularly problematic to fill In this playbook for MRO and industrial products distributors, we will discuss how growth is hindered in this dynamic industry and then provide reimagin

We know medium enterprises have limited resources. That’s why we've put together a plan to help guide you through priority initiatives when it comes to building out your HR Core strategy and how to apply it in to a system for scalability. Read now.

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Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.

Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.

When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Why language learning? It offers immediate and long-term benefits to both employees and employers. Research shows that organizations that offer access to language learning see an increase in employee engagement factors like loyalty, morale, and productivity, which in turn boosts business performance factors such as customer satisfaction and internal communications. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement

Guidebook: 4 Ways to Implement Your Best Activity Challenge Yet Leading companies know: employees who are physically active are healthier and more productive, and wellness programs can play an enormous role in driving physical activity and health in the workplace. In this guidebook, you’ll learn: - How to create an effective communications plan - The right way to incorporate incentives - Unique activity challenge ideas to get your team moving - And more

Read this brief to learn four steps to help guide your customer loyalty strategy.

In this playbook, we provide you with a framework to bring big data to your agency. We break down big data into manageable components to help you understand how to make big data a reality at your agency. Our guide will serve as a roadmap for innovation and provide you with step-by-step instructions to deploy big data at your agency. This playbook will: - Teach you how to bring big data to your agency. - Identify which programs to select for a big data initiative. - Show you what big data is and how to define it for your agency. - Explore the necessary workforce skills for big data. - Examine what kind of IT supports big data programs. - Provide you with worksheets and activities designed to bring big data to your agency and build your big data roadmap. - Share three government case studies. - Highlight how industry can support government’s big data efforts.

This playbook is meant for all Microsoft partners—including SIs, hosters, resellers and VARs—looking to tap into this massive opportunity and set up a managed services business on Azure. This book provides a framework for those looking to build a managed services practice—and some best practices for those who are a little further along on their cloud MSP journey. This book is especially valuable for partners who are either transacting or looking to transact via the CSP platform and license structure. The insights in this playbook are sourced from interviews and surveys with more than 50 Cloud MSPs. These interviews were conducted by AMI Partners Inc.

Modern Marketing Is About Being in the NOW Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.

A 24-page e-book, this is the definitive guide to Local Franchise Marketing.

In this Playbook, we will explore a variety of organizations that have embarked on new ways of using IT Service Management technology to support and accelerate growth. Leaders from top worldwide organizations share how they have extended Cherwell Service Management to manage processes, build inviting customer experiences and accelerate success quickly and efficiently.

With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.