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Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications
Published By: Madden Communications     Published Date: Sep 28, 2017
More sales. Cost efficiency. Higher profits. – Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them. Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably. It entails, however, embracing new ways of thinking that can involve “unlearning” the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.
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Madden Communications
Published By: IBM Watson Health     Published Date: Nov 10, 2017
To address the volume, velocity, and variety of data necessary for population health management, healthcare organizations need a big data solution that can integrate with other technologies to optimize care management, care coordination, risk identification and stratification and patient engagement. Read this whitepaper and discover how to build a data infrastructure using the right combination of data sources, a “data lake” framework with massively parallel computing that expedites the answering of queries and the generation of reports to support care teams, analytic tools that identify care gaps and rising risk, predictive modeling, and effective screening mechanisms that quickly find relevant data. In addition to learning about these crucial tools for making your organization’s data infrastructure robust, scalable, and flexible, get valuable information about big data developments such as natural language processing and geographical information systems. Such tools can provide insig
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population health management, big data, data, data analytics, big data solution, data infrastructure, analytic tools, predictive modeling
    
IBM Watson Health
Published By: IBM Watson Health     Published Date: Nov 20, 2017
Strong patient engagement leads to improved population health, a better experience of care, and lower healthcare costs. Even so, few healthcare organizations have a well-defined patient engagement strategy, according to research by IBM Watson Health. Read this whitepaper and learn why healthcare organizations should create a comprehensive patient engagement strategy, what each component of such a strategy entails and how to take the steps required to build an effective patient engagement program. From patient portals, telemedicine, and mobile health, to data sharing, automation tools and cognitive computing, you’ll gain the ability to leverage valuable tools for increasing patients’ involvement in their own health outcomes.
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patient outreach, patient relationship management, patient experience, population health management, cognitive computing, data, data sharing, healthcare costs
    
IBM Watson Health
Published By: HireVue     Published Date: Feb 09, 2018
Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the challenges facing U
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HireVue
Published By: HireVue     Published Date: May 16, 2018
OVERVIEW Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the chal
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HireVue
Published By: Aviatrix     Published Date: Jun 11, 2018
OpenVPN is a popular and respected solution for enabling remote access to AWS VPCs for IT personnel, cloud developers, and a wide variety of end-user roles. While OpenVPN may be all that is needed to enable cloud access for a few users, it alone cannot meet the needs of growing organizations – particularly those that have security or compliance requirements. Similarly, Bastion hosts or jump hosts are often used when AWS is primarily focused on developers, but these tools likewise have scaling and security limitations. As part of our fact-filled AWS Bootcamp series, Aviatrix CTO Sherry Wei and Neel Kamal, head of field operations at Aviatrix, review key requirements and compare the remote user VPN options available for managing and securing access to AWS VPC resources. They also demonstrate features that ensure your remote access tools and methodology are “enterprise cloud-ready.” Who Should Watch? Anyone responsible for connectivity of cloud resources, including cloud architects, cloud
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aws, aws vpc, aws openvpn, aws bastion, aws remote access
    
Aviatrix
Published By: LeadSpace     Published Date: Feb 03, 2020
B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. One such method that’s become increasingly popular over the last few years is intent data. But, like many B2B crazes, most of the very people who could benefit most from intent data don’t understand what it is, how it works, or where it fits in their demand gen strategy. Intent data can be a powerful tool in helping Sales and Marketing understand who’s most likely ready to buy. But as with many martech tools, intent data works best in certain specific contexts, and less so in others. Only by understanding both the power and limits of intent data can you be sure you’re getting real value, and not falling victim to “shiny marketing object syndrome.”
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LeadSpace
Published By: LeadSpace     Published Date: Feb 03, 2020
Intent data is rapidly gaining popularity in the B2B Sales and Marketing space, and it’s easy to see why. Imagine knowing when prospects are in-market for a product like yours—and then snapping them up before your competitors get anywhere near! But like any other data category, the greatest challenge of intent data is making sense of it all. There are literally thousands of intent topics to choose from, across an increasing UNFAMILIAR WITH INTENT DATA? number of intent vendors. How can you know which to focus on?
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LeadSpace
Published By: Rand Secure Archive     Published Date: Jun 06, 2013
When it comes to applications like archiving, organizations are faced with several choices. Should they go with a hosted solution, install the application on-premise, or use a hybrid approach where the data resides on-site but the archiving application is hosted? Although the options are hotly debated, there is no right choice. It’s a decision that should be driven by business needs, not the solution that’s most popular with pundits today.
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hosted, on-premise, hybrid, archiving, solution, networking, security, software development
    
Rand Secure Archive
Published By: Citrix     Published Date: Apr 06, 2017
The NHS is currently evolving to meet the needs of an ageing population. This means that not only is the delivery of clinical care more challenging in the acute hospital set- ting but it increasingly relies on enhanced information access in the primary care, mental health and community environments too.
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security, nhs, citrix, healthcare, government
    
Citrix
Published By: IBM APAC     Published Date: Mar 19, 2018
MongoDB, one of the most popular NoSQL Open databases, helps you take advantage of exploding unstructured data with faster access to data and analytics while reducing your database cost. With the right infrastructure, you can benefit more. By running MongoDB on IBM Power systems, you can achieve: • ?Bring new apps to market faster and reduce the risk for mission-critical deployments • ?2.6x better performance for MongoDB at a much lesser cost than x86 Find out more about IBM Power Systems and MongoDB for today’s applications.
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IBM APAC
Published By: Crank Software     Published Date: Jan 22, 2020
No longer are rich animated user interfaces, voice control, and machine learning something that can only be done by an Application level processor (MPU). Today’s new class of MCUs have more processing power, graphics acceleration, and onboard resources to enable device manufacturers to deliver the next generation of products all while getting to market faster and with a lower BOM cost. In this webinar, you'll hear about the changes that are happening with the introduction of the new class of supercharged MCUs and the new user experience they're able to provide. Hear directly from expert panelists at NXP and Crank Software about how manufacturers can leverage this opportunity to support mass production of their products and turn them into ROI superstars. Get a sneak peek into the upcoming release of Storyboard Lite, the latest version of the popular embedded GUI design and development software purposely built to help embedded teams build optimized GUIs for this new class of MCU.
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Crank Software
Published By: E.ON     Published Date: Nov 21, 2018
With air quality and climate change dominating headlines and public opinion, the UK is charging ahead into a future of electric motoring. EVs and the installation of charging infrastructure are both new and growing industries, with the popularity of electric cars and vans growing at an incredible pace in the UK. At the end of March 2010, there were only 98 vehicles eligible for the Plug-in Car Grant licensed in the UK. By the end of March 2018 this had reached 132,789. While many organisations want to install EV charge points, some find it challenging to build a business case and worry about the unknowns when it comes to installation and maintenance. It’s time to change that. Download this whitepaper today to find out more.
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E.ON
Published By: ToneTag     Published Date: Nov 14, 2019
Increasingly, retailers in APAC face the combined challenges of more demanding customers, shrinking profitability, increased competition, and complex online-offline experiences. That’s why more retailers are adopting data-over-sound technology. This technology allows customers to make mobile payments using sound to communicate with payment devices like credit card readers, or kiosk machines. It also enables novel customer experiences, which allow retailers to drive in-the-moment sales, improve loyalty program stickiness, and eliminate queues, among other benefits. And because it doesn’t require the Internet, and works even on feature phones, it can be leveraged in a number of scenarios such in pop-up markets, food courts, concerts, and door-to-door deliveries, among others. Inside This Guide: • The top 5 ways retailers are using data-over-sound • 14 benefits for retailers • Why sound-based experiences will take over APAC
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ToneTag
Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
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silverpop, humanizing content, personal attention, social media
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
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silverpop, drive renewal, cross-promote, url, landing pages
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
With more people trying to squeeze more activities into a finite amount of time, it's no wonder that people say "time is money." And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don't melt away faster than a clock in a Dali painting?
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silverpop, email, marketing
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
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silverpop, marketing, customer communication, social media
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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silverpop, social media, smart phones, marketing, customer engagement
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
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silverpop, email, marketing, mobile, social media
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
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silverpop, marketing, right message, email, social media
    
Silverpop
Published By: CA Service Assurance     Published Date: May 08, 2011
While the rise of web-enabled applications and the zero latency customers expect from them has driven many enterprises to adopt performance management solutions, they are finding that basic understanding of how their overall user populations are being served is simply not enough.
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application experience, application delivery, customer app experience, user satisfaction
    
CA Service Assurance
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