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Published By: Oracle     Published Date: Feb 28, 2018
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
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Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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Published By: HireVue     Published Date: Feb 09, 2018
Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the challenges facing U
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Published By: SAS     Published Date: Mar 06, 2018
Today's artifical intelligence (AI) solutions are not sentient in the manner popularized in science fiction by scores of self-aware and typically nefarious androids. Even so, the ability to arm such systems with the ability to directly sense and respond to their in situ environment is critical. Why? In the future, our experiences will be smart, intuitive and informed by analytics that are not seen but felt via new business, personal and operational engagement models. Enabling this interaction requires AI applications that can sense, analyze and respond to their environment in an intelligent and interactive manner. Without requiring the end user to write, understand or interpret code. “Sensitive” artificial intelligence enables: • More productive use of expanded (big, often unstructured) information sources • Intuitive man-machine interactions (no code-speak here!) • Adaptive, immersive experiences and environments As frequently touted on the nightly news, AI’s popularity is clear. Ho
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Published By: Extensis     Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
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extensis, ohsu, library, dam, solutions, digital asset management'
Published By: PDI Ninth House     Published Date: Jan 16, 2012
Making Succession Planning Relevant
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PDI Ninth House
Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
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napco, target marketing, customer segmentation
Published By: Financial Force     Published Date: Dec 01, 2017
Mention artificial intelligence (AI) to a person on the street, and you'll conjure up Hollywood visions ranging from the humanity-crushing Skynet of the Terminator series to the robot love interests in Her or Ex Machina. Perspectives on the tangible impact of AI similarly range from Elon Musk's declaration of AI as "the greatest risk we face as a civilization" to IBM Chief Science Officer Dr. Guruduth Banavar's belief that "we've never known technology that can have a greater benefit to all of society than artificial intelligence". The reality, especially in the short term, likely lies somewhere between these extremes.
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Financial Force
Published By: Cisco     Published Date: Jan 05, 2015
The need for high-throughput wireless access was especially acute at Ligonier Valley High School, where hundreds of students, especially those in math and science classrooms located in one wing of the building, vied for simultaneous wireless connectivity to applications such as Larson Math and Science and the ALEKS one-on-one instructional system. Whether in the math and science wing or other areas of the school, bandwidth-intensive streaming video, multicast within classrooms, is common.
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mobility, business solutions, cisco, mobile applications, secure mobile
Published By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
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demand, marketing, art, science, effective, re-engineering, recipes, dishes, traditional, pairings, customer, campaigns, business technology
Published By: Amazon Web Services     Published Date: Dec 15, 2017
Healthcare and Life Sciences organizations are using data to generate knowledge that helps them provide better patient care, enhances biopharma research and development, and streamlines operations across the product innovation and care delivery continuum. Next-Gen business intelligence (BI) solutions can help organizations reduce time-to-insight by aggregating and analyzing structured and unstructured data sets in real or near-real time. AWS and AWS Partner Network (APN) Partners offer technology solutions to help you gain data-driven insights to improve care, fuel innovation, and enhance business performance. In this webinar, you’ll hear from APN Partners Deloitte and about their solutions, built on AWS, that enable Next-Gen BI in Healthcare and Life Sciences. Join this webinar to learn: How Healthcare and Life Sciences organizations are using cloud-based analytics to fuel innovation in patient care and biopharmaceutical product development. How AWS supports BI solutions f
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Amazon Web Services
Published By: Amazon Web Services     Published Date: Mar 22, 2018
Healthcare and Life Sciences organizations are adopting cloud-based workloads at a significant pace. A 2017 HIMSS study found that 65% of Healthcare organizations were using cloud-based services, and nearly 88% of those organizations were utilizing Software-as-a-Service (SaaS) solutions, which have become the preferred deployment method for many clinical application vendors. This eBook highlights advantages of using AWS to create and maintain cloudbased Next-Gen BI Solutions for Healthcare and Life Sciences organizations. This includes use cases from diverse organizations that have utilized AWS and APN Partners to manage and analyze data, and to discover insights otherwise obscured by the sheer volume of available information. Solutions from APN Partners can help your organization take the next step in building robust processes for making data-driven decisions that improve patient care, organizational processes, and innovative product development efforts.
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Amazon Web Services
Published By: Fitbit     Published Date: Jan 23, 2018
Social connectedness is essential to employee health. The need for social connections in ingrained in us from the day we are born. What’s more, humans are known to be naturally social animals and need to have relationships with others, both in our personal lives and in the workplace. But where did this desire for social connectedness come from, and what does it really mean for employees’ health and wellness? Download our white paper, “Social connectedness: The secret to employee health and happiness” to learn: • The science behind social connectedness • How social behaviors impact our health and the workplace • How to incorporate social technology into your wellness program You’ll also receive key takeaways on driving social engagement in your wellness program.
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Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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