storytelling

Business decision making is undergoing a data-infused renaissance. Organizations are tired of the limitations of spreadsheets and dealing with long IT business intelligence (BI) development cycles just to gain access to the data they need now. Fortunately, with the advent of visual analytics and discovery tools (many offered in the cloud), the journey to data insight is getting simpler and faster. Rather than trying to divine meaning from a group of predefined reports or simple static dashboards, visual analytics helps users gain insights from data more quickly using intuitive data visualization. Increasingly, visual analytics tools provide easy-touse data preparation features for better data access. They support collaboration, mashups, and storytelling. TDWI Research sees growing interest in applying more modern, up-to-date tools for working with data.

There are many potential threats to your time and productivity in a typical workday. In this sample lesson from our new Improving Your Personal Productivity Business Skills course, learn how to eliminate the most common time wasters at work. Skillsoft's new line of business skills courses are designed for the modern learner. We’ve created fresh, new business skills videos in a variety of formats including scenario-based storytelling, animation, and panel discussions with subject matter experts. Watch a sample course, Avoiding Time Wasters in the Workplace.

It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.

Interest in analytics and storytelling through data in HR is booming. But, much of HR is just beginning its journey to create an effective analytics function.

"Today’s business users want to use all types of data to create compelling, shareable visualizations. But charts and graphs alone may not convey all the information, especially when they are part of a complex series. An audience can best understand analytic results when those results tell a story that connects all the pieces together. The right visuals can also reinforce the lessons buried in the data. Stories are powerful mechanism to communicate with people. Stories stick and make insights actionable, so it goes without saying that storytelling is a very powerful (soft) skill. In this webinar, you'll learn how to effectively apply storytelling best practices to get your message across. Especially in the world of BI, it is getting more and more important to effectively communicate business results. Watch this webinar to learn how to use IBM Cognos Analytics to: · Create the important elements of a good story · Put the data in context · Select the best type of ch

This paper explores the impact that digital communication skills, using processes associated with digital storytelling, is having on disciplines including liberal arts, humanities, and cross-curricular humanities/technology collaboratories.

Storytelling is a powerful Leadership tool. Stories may be the most effective way to convey information to an audience while also building a relationship with them. When you tell stories, especially personal stories, it helps people relate to you and allows you to show your vulnerability as a leader. Stories can be used to communicate your values, help to develop trust, inspire your employees and move your audience to take action.

The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.

A brilliant campfire story inspires action in its listeners. Here is an infographic from NCM Fathom Business Events about the importance of storytelling in organizations.

How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.

Five years ago in a Harvard Business Review article on how companies leveraged HR analytics for competitive advantage, my co-authors and I found only a small handful of companies to interview. Today, life is very different. Interest in analytics and storytelling through data in HR is booming. But, HR as a whole is still learning how to set up an effective analytics function. That is why I welcome this report. The first 100 days of any effort is critical to success. Analytics is no different. Lead authors of this report and the people they have interviewed have sat in analytics roles in HR. They’ve learned a lot about what works and what doesn’t. Here’s an opportunity to learn from those who have already undertaken this particular journey. They know that to succeed in analytics one needs to: • Focus on business priorities • Leverage your analytics through storytelling • Use analytics to help inform decision making, not as a substitute • Understand that perfect data isn’t required for a

Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.

In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.

Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.

Learn how DreamWorks Animation uses HP Converged Infrastructure technologies to boost creativity, streamline production, and save significant time as well as costs. "HP Converged Infrastructure technologies are increasing our capacity to produce state-of-the-art CG animation -- great storytelling combined with stunning visuals. And that's what audiences expect."

What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.

The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.

With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.

With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.

Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.

Entertainment is no longer a broadcast; it's an experience.

The creation of an immersive virtual setting requires students to understand the immersive visual and audio environment of the world they intend their characters to inhabit. Development of a digital story arc requires an understanding of sequence, causality, and communication of meaning to digital story viewers. An immersive digital story can be created and viewed on mobile devices, tablets, and computers by students as early as elementary school. Virtual Digital Storytelling sits at the convergence point of empathy, social and emotional learning, engagement with community, and learning with emerging technologies. Download today to find out how Fujitsu's suit of Augmented and Virtual Reality tools can help your business.