The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
• What strategies and approaches set leaders apart from the rest
• Where companies in your industry are investing
• The four steps for digital transformation
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences.
WHY SHOULD THE TARGET AUDIENCE CARE?
Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
Read the white paper now to discover:
• How retailers are blending innovative technologies with traditional shopping
• Four key approaches they’re using to build Stores of the Future
• The interactive tools they’re employing to enrich in-store experiences
Mobile capabilities have grown up. Strategies should, too.
Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn:
- How 500 marketing and IT professionals tackled mobile marketing last year
- Which mobile strategies the most advanced organizations put into practice
- What you can do to make your brand a mobile leader in the next decade
Fill out the form to get the report.
See what they’re doing. Adjust what you’re doing.
The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
- What strategies and approaches set leaders apart from the rest
- Where companies in your industry are investing
- The four steps for digital transformation
Websites provide online businesses with an unprecedented level of contact with customers and end
users. However, they also place business information where it can be easily accessed by third parties –
often using automated tools known as “bots”. For many organizations, bots represent up to 50%
or more of their overall website traffic, from good bots engaged in essential business tasks to bad
bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website
performance for legitimate users and increase IT costs. Organizations need a flexible framework to
better manage their interaction with different categories of bots and the impact that bots have on
their business and IT infrastructure.
IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation.
A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.
Datacenter improvements have thus far focused on cost reduction and point solutions. Server consolidation, cloud computing, virtualization, and the implementation of flash storage capabilities have all helped reduce server sprawl, along with associated staffing and facilities costs. Converged systems — which combine compute, storage, and networking into a single system — are particularly effective in enabling organizations to reduce operational and staff expenses. These software-defined systems require only limited human intervention. Code imbedded in the software configures hardware and automates many previously manual processes, thereby dramatically reducing instances of human error. Concurrently, these technologies have enabled businesses to make incremental improvements to customer engagement and service delivery processes and strategies.
Organizations continue to adopt cloud computing at a rapid pace to benefit from increased efficiency, better scalability, and faster deployments.
As more workloads are shifting to the cloud, cybersecurity professionals remain concerned about security of
data, systems, and services in the cloud. To cope with new security challenges, security teams are forced to reassess their security posture and strategies as traditional security tools are often not suited for the challenges of dynamic, virtual and distributed cloud environments. This technology challenge is only exacerbated by the dramatic shortage of skilled cybersecurity professionals.
Our research has identified a group of digital organisation using technologies more effectively to achieve better, quicker and more certain returns.
Read this report to discover:
how board priorities for digital leaders are different to those in average companies
the three characteristics that mark out stressful digital strategies in leading organisations
why – and how – the CIO can become the agent for digital change
KPMG’s UK Customer Experience Excellence (CEE) report identifies and ranks the top 100 brands of the year – and the results for 2019 are in! David Conway, Director, KPMG Nunwood, shares stories of some of the remarkable brands appearing in this year’s table.
Listen to this webinar now to discover:
• What key trends are shaping organisations’ drive to achieve customer experience excellence
• How to use employee and customer experience strategies to drive growth
• How leading brands are optimising their management systems, culture and journeys to unlock superior performance
• How your organisation can improve its position in the CEE table.
Published By: T Systems
Published Date: Nov 28, 2018
The wait is over. Here at T-Systems, we are proud to present the findings of CXP Group - a leading independent European research and advisory firm in the field of digital, software and IT services. Their new “Digital Industrial Transformation with the Internet of Things” report examines the dynamic range of opportunities that IoT holds for businesses and explores the challenges of integrating existing data processes with those that are IoT enabled.
The report is the result of the feedback cultivated from interviews with senior business and IT decision-makers responsible for creating and running innovation strategies at 250 large-scale European manufacturers. The data has been disseminated by region, strategies, pain points, IoT adoption, intention, investment etc. and provides readers with a detailed examination of what industrial businesses look for most from IoT.
The report provides a fascinating unearthing of influencing factors for IoT readiness and digitization as a whole. Using
IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation.
A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.
Published By: Dell DnCP
Published Date: Mar 21, 2019
This IDC InfoBrief, sponsored by Dell, outlines the key trends and priorities around FOW with a specific focus on displays. It also explains how displays are a critical component today for delivering superior experiences as well as for improving productivity and collaboration in the increasingly digitalized world. And to meet the FOW demands and prepare for the Industry 4.0 era, IT and business decision-makers need to rethink their display and monitor strategies.
Published By: Dell EMC EMEA
Published Date: Feb 28, 2019
As diverse organizations seek to implement data-driven strategies, the personal computer in all its varieties remains the key workforce productivity tool. IT leaders must guide PC management across the entire PC lifecycle to enable users to work most effectively.
Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology.
Download this white paper to learn more about Dell solutions powered by Intel®.
Published By: Fortinet EMEA
Published Date: Nov 26, 2018
If your organization is one of the 95% of enterprises
that operate in the cloud, you are already grappling
with cloud security. And if your organization is one of
the 85% of companies that use multiple Infrastructureas-a-Service
(IaaS) and Software-as-a-Service (SaaS)
clouds, you have additional issues to consider.
Compared to the days when organizations managed
everything on-premises or only had a handful of cloud
deployments, this new multi-cloud world exacerbates
the expansion of the attack surface and makes threat
containment and accountability more difficult. Further,
pressure on security teams to protect everything in
the multi-cloud environment is leading to reactive and
expensive threat management.
If you are a security leader tasked with meeting the
challenges of a multi-cloud environment, eventually
you’ll find that siloed cloud security strategies fall short
of the mark. But don’t wait. Now is the time to consider
a holistic security approach that reclaims control from
dispa
Are you under pressure from donors to improve transparency and accountability? Your non-profit can't maintain full financial control over your operations if you don't have access to the right insight. Discover the best methods for building trust with your donors, and key strategies for empowering greater financial control, transparency, and accountability.
Are you under pressure from donors to improve transparency and accountability? Your non-profit can't maintain full financial control over your operations if you don't have access to the right insight. Discover the best methods for building trust with your donors, and key strategies for empowering greater financial control, transparency, and accountability.
EY is the knowledge partner in this study
In this whitepaper, Ernst & Young and Automation Anywhere discuss how to estimate the total cost of ownership (TCO) for an intelligent automation solution, from licencing and infrastructure, consultancy, development through to training. Including; different scaling strategies and the suggested levers to optimise TCO.
Learn why companies aren’t currently embracing RPA at scale and understand how to tackle different scaling challenges, from reaching the ceiling of a small Proof of Concept to keeping your people and RPA strategies aligned.
Find out how scale was successfully achieved for some of Automation Anywhere’s customers, including Bancolombia.
Learn why companies aren’t currently embracing RPA at scale and understand how to tackle different scaling challenges, from reaching the ceiling of a small Proof of Concept to keeping your people and RPA strategies aligned.
Find out how scale was successfully achieved for some of Automation Anywhere’s customers, including Bancolombia.
Published By: Dell EMC
Published Date: Nov 19, 2019
65% of European CEOs are under significant pressure to deliver on their digital transformation (DX) strategies. Creating a digital platform with an intelligent core is key to success. The digital platform is defined as an integrated, enterprise wide technology architecture that enables the seamless flow of data across every single business application, system and application. It is intelligent, agile, trusted and orchestrated, and enables great customer and employee experience.
IDC predicts that over the next decade 75% of organisations will have transformed into digital-native enterprises, while 25% of businesses will struggle. This transformation is challenging, and 59% of organisations are stuck on this journey. Significant technology modernisation is required to succeed.
Published By: Dell EMEA
Published Date: Aug 20, 2019
To achieve better outcomes and accelerate innovation in an increasingly digital era, organizations need to align their business strategies to the demands and possibilities of the cloud and tomorrow's digital world. And that means modernizing IT.
Improve your SAP experience and innovate faster.
Published By: Dell - NVIDIA
Published Date: Nov 04, 2019
Artificial intelligence (AI), machine learning (ML), and deep learning (DL) technologies are expected to permeate day-to-day business as well as customer activity. Industries such as healthcare (advanced diagnosis and treatment), transportation (advanced driver assistance systems and autonomous vehicles), and life sciences (rare disease treatment research) are some of the early adopters of AI. The goal for any organization adopting AI/ML/DL is to deliver meaningful insights and predictions that can significantly improve products, processes, or services across industries and use cases.
Today, as AI becomes mainstream, many organizations find themselves in the initial proof-of-concept (POC) stage; only a few are in full production. IDC's 2019 Artificial Intelligence Global Adoption Trends and Strategies Survey found that 18% of organizations had AI models in production, 16% were in the POC stage, and 15% were experimenting with AI.
Published By: Aventri
Published Date: Apr 29, 2019
"Successful meetings management requires a wide array of skills and tools to help you meet stakeholder's expectations and reach your goals. From tools to assist with budget creation to meeting approval workflows and cost-effective venue sourcing, a great meetings management program takes a lot of effort. That's why at Aventri, we created an eBook that combines all the essential meeting management strategies into one package.
Learn how to:
• Efficiently source the right meeting venue
• Use the right meeting management technology to increase success
• Implement money saving strategies with big budget results
• Measure your total meeting spend and return.
In the end, you will feel confident in your abilities to implement a successful meeting management strategy at your organization."