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Published By: Plotly     Published Date: Jan 30, 2020
Machine learning helps scientists find subtle patterns in data that empower them to quickly examine potential outcomes of complex processes. One such process is genome editing, during which, scientists make targeted modifications to an organism’s genome by inserting, deleting, or modifying its DNA. A recent study published in the international scientific journal, Nature, showcases the usage of machine learning in genome editing. The algorithm, inDelphi, was built by researchers from MIT and Harvard University by using Dash, a flexible Python and R framework for building analytic applications. Through Dash’s visual and reactive components, the researchers were able to create intuitive, elegant data visualizations, without JavaScript, CSS, or DevOps. Dash brought the algorithm predictions of gene editing to life. As a result, the scientists were able to predict the results of a specific mechanism of DNA repair called end-joining, making the genome editing process more predictable, cont
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Plotly
Published By: IBS Software     Published Date: Feb 11, 2020
Airline loyalty programs are one of the most targeted sectors for fraud, as they have enormous personal information on frequent flyers. While loyalty programs can help achieve great business results, fraudsters continue to exploit the programs for personal gain. With the increase of sophistication in fraud, detection platforms must remain agile in order to contain the risk and much more can be done to effectively protect members and the program. This paper discusses methods of identifying loyalty fraud within an organization and effectively handling the risks.
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IBS Software
Published By: IBS Software     Published Date: Feb 19, 2020
Airline loyalty programs are one of the most targeted sectors for fraud, as they have enormous personal information on frequent flyers. While loyalty programs can help achieve great business results, fraudsters continue to exploit the programs for personal gain. With the increase of sophistication in fraud, detection platforms must remain agile in order to contain the risk and much more can be done to effectively protect members and the program. This paper discusses methods of identifying loyalty fraud within an organization and effectively handling the risks.
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IBS Software
Published By: Adobe     Published Date: Jan 27, 2020
The goal of this asset is to give readers guided steps, advice, examples, and considerations for delivering connected advertising experiences. In other words, intelligent campaigns that include cross-or multichannel-aware ads. We have a growing supply of content for our audience about creating omnichannel advertising using analytics, audience data, and creative capabilities in order to build a brand and acquire customers.These assets can be now consolidated and better presented within a new content experience. Key audience needs:-Grow the business through cost-effective advertising campaigns -Objectives may be brand awareness, engagement or performance (customer acquisition) The audience is aiming to reach their target audiences with consistency, efficiency; lower cost per touch point. They care about ad creative, optimal media mix, audience insights, conversion, and attribution. They need to collaborate with agencies, tech providers and media sellers effectively for campaigns. They mu
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
MAIN MESSAGE Embracing human complexity, by using it to enrich content & delivery instead of viewing it as an obstacle, is the key to successful cross channel campaigns. WHY SHOULD THE TARGET AUDIENCE CARE? Customer expectations are dramatically changing for every kind of organization—and at an incredible speed. Examples: Manufacturing customers working on terminals a couple years back now expect simple, Amazon-like mobile purchase experiences for complex orders. Travelers now balk if any part of the process isn’t as simple as getting an Uber, and assume they’ll get personalized, location-specific content served up for their entertainment long before they even leave home. SUPPORTING CONCEPTS Understanding human complexity to personalize messaging and content achieves measurable short-term gains (more clicks, higher conversion, better engagement) as well as long term gains (loyalty, share of wallet, differentiation). Understanding human complexity also helps automate an
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
Main Message: Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. Why Should the Target Audience To be a customer experience leader, businesses need to create, manage, and deliver relevant and meaningful omnichannel experiences. Supporting Concepts: Marketers are scrambling to find the best route to their customers’ hearts and minds. And for good reason. We’re living in a world where personalized experiences are the ultimate differentiator. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with cu
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
MAIN MESSAGE While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
The CIO's role has evolved beyond their traditional role as a gatekeeper to the role of an innovative partner to businesses as they digitally transform. This is great news, but also means there are added responsibilities to work in close partnership and collaboration with the CMO. IT leaders who take the time to understand the company's goals and its customers will continue to have a bigger seat at the strategy table. WHY SHOULD THE TARGET AUDIENCE CARE? n the midst of digital transformation, CIOs may be hesitant to make decisions as quickly as the CMO, while CMOs often prefer to focus on innocation first and consider established processes, standardization, or security concerns later. This means there is more reason than ever to find common ground--it is crucial for the two departments to be in lockstep with each other by unifying around shared business goals and speaking a common language.
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Adobe
Published By: Engagio     Published Date: Feb 11, 2020
The world of modern B2B marketing is being driven increasingly by personalization. Every buyer at a company has expectations that are informed by their B2C experiences, such as their recommended shows on Netflix or their recommended playlists on Spotify. Every buyer wants a seamless experience as they go through the buying process, and they want it to be bespoke -- tailored specifically to them, their interests, and their needs. But how do you provide this experience for all of your target accounts? The answer lies in orchestration. Orchestration is the coordination of activities, programs and campaigns across the entire revenue team. This empowers revenue teams to design and automate high-impact account-based plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM.
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Engagio
Published By: ASG Software Solutions     Published Date: Jul 28, 2008
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, roi, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: TARGUSinfo.     Published Date: May 20, 2010
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options? THE QUESTIONS YOU NEED TO KNOW AND WHY: • Is there high fidelity data? • Is the provided data stable? • Is your partner built to last? • Does your partner use a transparent methodology? Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
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targus info
    
TARGUSinfo.
Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
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napco, target marketing, customer segmentation
    
TargetMarketing
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
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