buyer experience

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Published By: Adobe     Published Date: Jan 30, 2017
We employed a two-step study design to analyse today’s new car buyers’ experience, their customer journey with a special focus on current pain points and pain killers.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Cherwell Software     Published Date: Apr 12, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: Cherwell Software     Published Date: Nov 18, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: Cherwell Software     Published Date: Mar 12, 2020
Info-Tech’s Data Quadrant Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: Dell EMC EMEA     Published Date: Nov 23, 2018
Enterprise PC Buying Patterns Are Changing As Buyers Look To Improve Both Security And The Employee Experience At Once As employee mobility increases globally and enterprise investments shift to tablets and laptops, organizations are assessing their ongoing investment in traditional PCs. One thing that remains clear is that enterprise PC buyers still value the security and performance offered by fixed computing solutions. They also say that new form factors like the micro PC help them deliver a better experience to employees, which they value at least as much as security. Learn more about Dell solutions powered by Intel®.
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Dell EMC EMEA
Published By: Dell PC Lifecycle     Published Date: May 18, 2018
Enterprise PC Buying Patterns Are Changing As Buyers Look To Improve Both Security And The Employee Experience At Once As employee mobility increases globally and enterprise investments shift to tablets and laptops, organizations are assessing their ongoing investment in traditional PCs. One thing that remains clear is that enterprise PC buyers still value the security and performance offered by fixed computing solutions. They also say that new form factors like the micro PC help them deliver a better experience to employees, which they value at least as much as security.
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Dell PC Lifecycle
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In this eBook, you’ll find four best practices that reflect recent thinking about Customer Experience (CX). As you consider these best practices, we urge you to broaden your definition of customers beyond buyers to include employees, suppliers, and vendors. All have opinions about their experiences with your company, and many will share them via word of mouth or online. For better or worse. According to the experts, CX is your key to competitive advantage and growth. Read on to find out what you can do to deliver stellar CX."
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DocuSign UK
Published By: Engagio     Published Date: Feb 11, 2020
The world of modern B2B marketing is being driven increasingly by personalization. Every buyer at a company has expectations that are informed by their B2C experiences, such as their recommended shows on Netflix or their recommended playlists on Spotify. Every buyer wants a seamless experience as they go through the buying process, and they want it to be bespoke -- tailored specifically to them, their interests, and their needs. But how do you provide this experience for all of your target accounts? The answer lies in orchestration. Orchestration is the coordination of activities, programs and campaigns across the entire revenue team. This empowers revenue teams to design and automate high-impact account-based plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM.
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Engagio
Published By: Epicor     Published Date: Oct 29, 2018
Times are changing. Consumer’s attitudes towards gardening have changed dramatically in recent years. The garden and landscape industries are still powerful draws, but competition for consumers’ attention is fierce-successful garden retail centers must adjust to these changing times. In this whitepaper, written by retail garden and hardware industry expert Ian Baldwin, explains the importance of customer loyalty by understanding and adapting to the new ways customers shop by matching the in-store experience to today’s buyers’ needs. View this whitepaper written by industry expert to learn how to create the best shopping experience for your lawn and garden customers.
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customer loyalty, customer engagement, garden retail, garden center customers, customer loyalty, customer satisfaction, online merchandising
    
Epicor
Published By: Evergage, Inc.     Published Date: Dec 11, 2015
If you’re looking for inspirational examples of real-time personalization on your e-commerce site, download our FREE eBook, Real-Time Personalization Look Book: Great Ideas & Examples for E-Commerce, and start turning more shoppers into buyers, reduce shopping cart abandonment and lift revenues on your site today!
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real-time personalization, e-commerce sites, buyer experience, customer loyalty, product discovery, customer targeting
    
Evergage, Inc.
Published By: Genesys     Published Date: Jul 24, 2017
Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service experiences will seem normal for their customers in five years.
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forrester, customer service, customer experience, internet of things, iot, technology
    
Genesys
Published By: Genesys     Published Date: Dec 20, 2018
Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service experiences will seem normal for their customers in five years. By 2021, the internet of things (IoT) will have transformed many companies from being products-based to services-based. Rather than wait for the future to arrive, you need to start planning for tomorrow’s technology today. Read the Forrester Research report now. It discusses: • Service experiences your customers will expect in 2021 • Five technologies that will reshape customer service by 2021 • Three steps to help you get started
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Genesys
Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce, enterprise applications
    
IBM
Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, b2b, enterprise sales model, b2b sales, sales process, b2b organizations, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
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ibm, marketing, commerce, customer journey
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
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