buyer experience

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Published By: Salesforce     Published Date: Mar 13, 2020
Find out how you can supercharge your business growth with this e-book Win and Grow Customers: Your Guide to Delivering Better Sales Experiences. Did you know 89% of business buyers say the experience a company provides is as important as its products & services? When you provide a personalised, seamless buying experience, not only can you close more deals – you can also expand upon existing relationships through cross-sell and upsell. Learn how you can supercharge your business growth with this e-book Win and Grow Customers: Your Guide to Delivering Better Sales Experiences. By picking up a few secrets from the pros you can: -Win More Business with a Better Buying Experience -Empower Partners to become Trusted Advisors -Nurture Relationships to Retain and Renew Customers -Expand Customer Relationships through Cross-Sell and Upsell
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Salesforce
Published By: Cherwell Software     Published Date: Mar 12, 2020
Info-Tech’s Data Quadrant Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: Oracle     Published Date: Feb 18, 2020
Whether you are a first time buyer of business management software, or a seasoned implementer, evaluating software can be a daunting and stressful task. The terminology associated with choosing a new platform—public cloud, private cloud, hybrid cloud, SaaS, PaaS, IaaS—and the myriad of solution offerings—ERP, CRM, HCM—makes for a confusing alphabet soup for even the most experienced professionals. But the benefits of choosing the right solution are substantial. To find out more download this whitepaper today.
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Oracle
Published By: Engagio     Published Date: Feb 11, 2020
The world of modern B2B marketing is being driven increasingly by personalization. Every buyer at a company has expectations that are informed by their B2C experiences, such as their recommended shows on Netflix or their recommended playlists on Spotify. Every buyer wants a seamless experience as they go through the buying process, and they want it to be bespoke -- tailored specifically to them, their interests, and their needs. But how do you provide this experience for all of your target accounts? The answer lies in orchestration. Orchestration is the coordination of activities, programs and campaigns across the entire revenue team. This empowers revenue teams to design and automate high-impact account-based plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM.
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Engagio
Published By: Yotpo     Published Date: Feb 04, 2020
With the growth of eCommerce, the buyer journey has become more complex and less predictable. Businesses that are not able to meet their shoppers where they are and interact with them on their terms are quickly losing ground to a new set of fast-growing brands. These direct-to-consumer brands have cracked the code on growth by building an authentic, agile, and scalable alternative to old school retail. Seeing the fate of big box retailers as a warning sign, they created businesses that are not meant to compete on price, functionality, or fulfilment alone. Instead, they focus on the game-changing experiences they can provide by developing a genuine, direct connection with their customers.
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Yotpo
Published By: Kazoo     Published Date: Jan 13, 2020
Are you ready for a new Recognition & Rewards Platform? Recognition and rewards are an integral part of your company’s employee experience and engagement levels. To determine whether an HR technology provider is the right fit for your organization, we recommend asking questions that address the various components of recognition and rewards, as well as background on the provider’s company and technology. Download our buyers guide for the five major areas you'll need to cover before making a purchase, including: The business value and ROI of recognition & rewards Identifying your need and specific goals for an employee experience program Key questions to ask engagement platform vendors A decision checklist and a detailed comparison sheet Two budgeting exercises to justify your investment
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Kazoo
Published By: Uberflip     Published Date: Nov 26, 2019
It’s no secret that today’s buyers are overwhelmed. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. When 70% of buying decisions are made before ever talking to a salesperson1, are we, as marketers, enabling those decisions or hindering them?
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Uberflip
Published By: Uberflip     Published Date: Nov 25, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers. Today, the experience around your content is as important as the content itself. In order to create great content experiences for your buyers, marketers need to focus on not just creating content, but activating it throughout the buyer and customer journey
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Uberflip
Published By: Uberflip     Published Date: Nov 25, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution. If you’re searching for technology to help personalize content experiences at scale, the questions and criteria below can help guide the way you evaluate vendors.
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Uberflip
Published By: Cherwell Software     Published Date: Nov 18, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: LogMeIn EMEA     Published Date: Oct 11, 2019
More and more organizations are looking to implement an intuitive remote support solution that gives support professionals on-demand productivity and provides quick resolutions to the ever-evolving set of pains that bedevil support teams today. But choosing the best remote support solution can be a challenge, especially as user expectations grow and systems become more complex and offer more options and features. This buyer’s guide can help you select the remote support tool that will work best for your organization. With more than 15 years of experience, LogMeIn delivers remote support solutions with key features and functionalities that make us the market leader in the remote support space.
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LogMeIn EMEA
Published By: Zilliant     Published Date: Oct 11, 2019
Professional buyers increasingly expect a hassle-free, fully digital experience with visibility into pricing. Electrical products in particular are a major growth area for Amazon Business and other digital entrants, some of whom undercut the market with bottom-barrel prices. It can be scary out there, but only if you don’t have a plan. This whitepaper provides a playbook for: • Reimagining how you tackle pricing challenges • Dynamically responding to cost changes • Embracing the right technology • Going the extra mile with services that Amazon can’t match If you’re making the leap to eCommerce or bolstering an existing online presence to meet customer expectations, pricing cannot be an afterthought. In digital channels, pricing rigor - including effectively maintaining market-aligned customer-specific and system prices and setting up relevant price profiles - becomes even more important as it is more transparent to customers. Give your buyers what they want without sacrificing the marg
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Zilliant
Published By: Kazoo     Published Date: Oct 11, 2019
Are you ready for a new Recognition & Rewards Platform? Recognition and rewards are an integral part of your company’s employee experience and engagement levels. To determine whether an HR technology provider is the right fit for your organization, we recommend asking questions that address the various components of recognition and rewards, as well as background on the provider’s company and technology. Download our buyers guide for the five major areas you'll need to cover before making a purchase, including: The business value and ROI of recognition & rewards Identifying your need and specific goals for an employee experience program Key questions to ask engagement platform vendors A decision checklist and a detailed comparison sheet Two budgeting exercises to justify your investment
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Kazoo
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Stripe     Published Date: Aug 06, 2019
Payments are essential to the success of marketplaces and platforms that connect buyers to sellers, where transactions are a critical component of customers’ satisfaction. Sellers seek fast and flexible payouts, while both sellers and buyers look for an integrated and seamless experience. With the increasing complexity of multi-party transactions on platforms, these expectations are difficult to meet. Stripe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Stripe Connect, an offering that allows marketplaces and platforms to accept payments from and send payouts to third parties. Forrester’s interviews with four existing Stripe clients and subsequent financial analysis found that an organization based on these interviewed organizations experienced benefits of $6.1 million over three years versus costs of $1.3 million, adding up to a net present value (NPV) of $4.
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payment solutions, payment processing, pci compliance, platform as a service (paas), business payment solutions
    
Stripe
Published By: Juniper Networks     Published Date: Jul 29, 2019
Get the Secrets to Designing a Resilient, Secure Campus Network. Download our 2019 buyer's guide to learn more. It’s challenging to design, deploy, and manage a campus network. Adding to this, aging equipment can slow your network down and hinder your ability to advance IT innovations that help keep your business competitive. What's more, the proliferation of devices and IoT sensors can expose your network to cyberattacks and other security threats. Our 2019 Buyer’s Guide can help you modernize your campus network, reducing OpEx while delivering a richer, more reliable user experience. Learn about the key trends and challenges that shape your campus network design and the essential considerations that should influence your selection process.
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multiprotocol label switching (mpls), switching, ethernet network services, data center design, data center management
    
Juniper Networks
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: Uberflip     Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks. You’ll walk away from this webinar knowing how Uberflip helps you: — Create and manage the content experience for the whole buyer journey, at scale. — Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate. — Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
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Uberflip
Published By: Uberflip     Published Date: Jun 11, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution.
Tags : 
    
Uberflip
Published By: Cherwell Software     Published Date: Apr 12, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software
Published By: MindTouch     Published Date: Mar 18, 2019
Today, the average person has instant access to an immeasurable quantity of information. Smartphones and mobile devices put it all at one’s fingertips. It is part of an unprecedented shift that puts customers squarely in the driver’s seat. As a result, the balance of power has decisively shifted from sellers to buyers—from products and services to the customers who consume them. Companies now face a simple but critical choice: prioritize the customer experience, or risk going by the wayside. The companies that thrive are those that obsess over proactively meeting customer demand for timely and effortless experiences.
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MindTouch
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: Lucidchart     Published Date: Jan 07, 2019
Discover what's actually happening during your sales cycle
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Lucidchart
Published By: Lucidchart     Published Date: Jan 07, 2019
Use account-based selling strategies to yield more happy customers
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Lucidchart
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