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Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: Shell U.K. Limited     Published Date: Sep 03, 2019
The success of your agricultural business depends on your ability to keep your equipment working efficiently and reliably, particularly when sowing and harvesting. Yet two in five (41%) farm managers say they often experience breakdowns because of ineffective lubrication – and 62% say their maintenance teams need more training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts - making your equipment much more efficient and productive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers. Learn more: Research and Expert Comment Read the findings from our latest global research into the Total Cost of Ownership (TCO) and maintenance of equipment in agriculture. Discover how businesses are improving profitability wi
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Shell U.K. Limited
Published By: FICO EMEA     Published Date: Sep 02, 2019
Real-time payments mean real-time fraud – how will you adapt your fraud strategies? The roll out of real-time payment schemes has bought advantages to criminals as well as to people and businesses. Those countries that have already adopted real-time payment schemes have seen a rise in fraud including authorised push payment fraud and account takeover as well as a rise in money laundering, particularly the use of mule accounts. This executive brief looks at the impact of real-time payments on fraud and examines the changes to fraud strategy and solutions to keep it under control including: The need to assess payments for fraud in real-time. How to protect customers from authorised push payment fraud. The machine learning approaches that can underpin a successful fraud strategy that protects both banks and their customers. Download now
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real-time payment, p2p payment
    
FICO EMEA
Published By: Akamai Technologies     Published Date: Aug 30, 2019
The financial services industry is one of the largest and most sought-after targets for attackers. This particular industry revolves around trust and security, and because of this, these elements are quite often the key focal point for criminals. Successful attacks can quickly translate into the dissemination of massive amounts of personal information and monetary gains by the attacker. Criminals targeting the financial services industry do so by leveraging various attack surfaces, such as people, processes, applications, or systems. Regardless of where the financial institutions are located in the world, staying aware of the forefront of new attack trends is imperative for keeping their systems and customers safe. Understanding the ecosystem of attacks, how different layers interact, and the booming economy spawned by it gives financial services organizations the edge they need.
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Akamai Technologies
Published By: MicroStrategy     Published Date: Aug 29, 2019
Dresner Advisory Services’ eighth annual Cloud Computing and Business Intelligence Market Study in 2019 shows user confidence at an all-time high, with cloud offerings outnumbering traditional on-premises offerings. Sentiment toward cloud and cloud BI turned sharply positive in 2018, with current and future user plans both trending up. Results from our 2019 Dresner Advisory Services New Year User Survey reinforced those findings with ongoing momentum. Sentiment is at an all-time high, and the majority of organizations—51 percent—use cloud BI in 2019. Cloud-based BI vendor products and services are now more plentiful than traditional onpremises products. Still, vendors support any deployment option the customer chooses: public, private, or hybrid, at multiple levels of scale and price. Customers benefit from these choices, which reduce the chance for vendor lock-in. Users have not settled on deployment models but are migrating toward subscription and the adoption of managed services. Ou
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MicroStrategy
Published By: Spectrum Enterprise     Published Date: Aug 29, 2019
Many businesses attempting to implement digital strategies are held back by subpar Internet connectivity. Networks with insufficient bandwidth and inconsistent performance cause a wide range of problems that prevent businesses from competing effectively. Such issues can range from unsatisfying online experiences for customers to unreliable connectivity for employees to the inability to run latency-sensitive applications and share large files. In short, their networks are delivering poor value that affects nearly all areas of their businesses.
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Spectrum Enterprise
Published By: PwC     Published Date: Aug 28, 2019
Companies typically begin with a basic approach to sales tax: figure out the requirements of the state in which they’re headquartered, register with that state, and start collecting sales tax from customers in that state. That approach may work for a while, but as your business expands into new states (whether you have a physical presence there or not), the risk of non-compliance with sales tax becomes significant. Smart finance leaders know they need to have a sales tax compliance strategy before they start getting notices from state tax authorities.
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PwC
Published By: Kinaxis     Published Date: Aug 28, 2019
Finding new ways to make better, more confident decisions. As a supply chain planning professional, it’s what you do. But if you find yourself working in a siloed environment, the ability to make better decisions is consistently hijacked by the need to create yet another workaround simply to ensure your supply chain lives to see another day. In this eBook, we’ll look at the characteristics of a siloed supply chain environment and identify some of the ways your organization can modernize the planning experience. Ultimately, it comes down to connecting data, people and processes to create the transparency you need to help your organization realize better outcomes for executives, planners, manufacturers, suppliers and most importantly, your customers.
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Kinaxis
Published By: Kinaxis     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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Kinaxis
Published By: Shell U.K. Limited     Published Date: Aug 28, 2019
The success of your agricultural business depends on your ability to keep your equipment working efficiently and reliably, particularly when sowing and harvesting. Yet two in five (41%) farm managers say they often experience breakdowns because of ineffective lubrication – and 62% say their maintenance teams need more training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts - making your equipment much more efficient and productive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited
Published By: Shell U.K. Limited     Published Date: Aug 28, 2019
The success of your construction business depends on your ability to ensure equipment runs efficiently and reliably. Yet nearly half (43%) of construction companies say they often experience breakdowns because of ineffective lubrication – and 72% say their maintenance teams need more training. Therefore we’ve introduced Shell Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts – making your equipment much more efficient, productive and competitive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited
Published By: Virgin Media Business     Published Date: Aug 28, 2019
The world is now digital. From the explosive expansion in data-driven service delivery to digitally disruptive business models such as Uber and Netflix that have fundamentally changed the way we consume products, the digital evolution is unavoidable. As digital continues to advance, it’s crucial that UK businesses can be confident in their ability to keep up to date with the latest trends and technologies. But enhancing existing tools and models is just the beginning. Digital transformation is about taking advantage of new innovations that completely change the way businesses work, the experiences they offer their customers and the value they deliver within their market. To find out more download this whitepaper today.
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Virgin Media Business
Published By: PwC     Published Date: Aug 27, 2019
Marketing your franchise in today’s digital world is challenging to say the least. What strategies should you use? How should you implement them across your franchise network? How do you encourage franchisees to be a part of the execution? How do you help your franchisees become more successful? The PwC Franchise & Technology team leverages years of experience to answer these questions and more in our guide to digital marketing for franchises. You’ll learn how to better connect with customers, engage franchisees in marketing activities, use automated marketing to streamline processes — and harness data and insights to grow your business.
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PwC
Published By: Kustomer     Published Date: Aug 27, 2019
Your customers crave and deserve a stellar customer service experience. Learn three ways to deliver personalized support and earn lifelong brand loyalty.
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customer service, customer support, customer experience, customer service software, conversational commerce, personalized customer service, customer service personalization, personalized customer support, customer support personalization, personalized customer experience, customer experience personalization
    
Kustomer
Published By: Kustomer     Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “omnichannel support”, “omnichannel customer experience”, “customer relationships”, “customer conversations”
    
Kustomer
Published By: Uberall     Published Date: Aug 26, 2019
Location marketing is the process of optimising the online presence of a business’ physical locations. This helps to connect every business location with customers in the area who are searching for the goods and services that the business provides.
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Uberall
Published By: Uberall     Published Date: Aug 26, 2019
A quick guide for amplifying your digital brand footprint to drive more customers to your door
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Uberall
Published By: SAP EMEA Global     Published Date: Aug 23, 2019
A network of digital twins visually communicates information about products, manufacturing, supply chain, service, and customers for program, scenario, and role-based analysis, and ultimately better collaboration across your business network.
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SAP EMEA Global
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP
Published By: DRIP     Published Date: Aug 23, 2019
When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce startup is to get as many eyes as possible off the competition and onto their brand. But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase. The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
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DRIP
Published By: ConnectWise     Published Date: Aug 22, 2019
The cloud is here to stay, and the demand for comprehensive cloud services isn’t going anywhere. The time to step into the cloud arena and provide your customers with the services they need is now. And if you follow the advice in this guide, you’ll soon learn that your business stands to gain as much as your customers’ businesses do. There’s money to be made in the cloud, it just takes a little creativity to repackage the value you already offer to make it a lucrative practice area!
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ConnectWise
Published By: ConnectWise     Published Date: Aug 22, 2019
The benefits—or lack—of a solid RMM will significantly impact your Technology Teams and your customers. During the selection process, it’s important to compare options and determine which product best meets your company’s needs. When searching for the right RMM solution, make sure you consider your clients’ needs as well as your own. You want a solution you can trust, that’s also a leader in the industry. Don’t settle on an RMM until you analyze the following 10 aspects of the solution.
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ConnectWise
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
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