marketing cloud

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Published By: Rackspace     Published Date: Jan 29, 2020
Getting cloud migration projects over the line has become much harder due to the fact that signoff is now the domain of all or several functions of the business. From HR and sales to marketing and finance, there are many approvals to orchestrate. And that’s because IT strategy is now business strategy. IT impacts reach far and wide. Therefore, it’s imperative for a larger pool of business leaders to understand the technologies they adopt, which means the number of influencers and decision makers for IT projects has grown, too. Our assessment pack provides depth around the various questions you need to ask and steps to take, to place IT firmly on the front foot. Included are three assessment scorecards to help you understand how you rate in terms of preparedness for your cloud migration strategy across a range of stakeholders. See how you stack up with your current plans and identify areas where you could improve your strategy to align with their own thought process.
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Rackspace
Published By: Adobe     Published Date: Jan 28, 2020
The Critical Capabilities for Multichannel Marketing Hubs, a companion piece of research to the Magic Quadrant for Multichannel Marketing Hubs, primarily Evals Adobe Campaign and Marketo Engage and secondarily Evals Adobe Experience Cloud solutions. Out of the 21 vendors included in the evaluation, Adobe achieved the #1 score across all four use cases—Campaign Creation, Campaign Orchestration, Campaign Execution, and Campaign Measurement. The Critical Capabilities research revealed five trends shaping the ongoing evolution of Multichannel Marketing Hubs: • Marketer demand for data control, flexibility and analysis • The need for applied machine learning and artificial intelligence • The ability to personalize customer engagements • Increased emphasis on consent and privacy management • Tenuous balance between solution comprehensiveness and complexity
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Adobe
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Dec 05, 2019
The greatest challenge is to identify where AI will have the maximum impact and reap the greatest benefits; what type of AI initiatives the business should be undertaking; and how to implement Smart Automation as a step towards becoming an Intelligent Enterprise. Applications of AI cover a wide range of functional areas, so organizations must decide where AI will have the biggest impact. This will typically be in value added business areas: for example, in retail organizations it will be the marketing and sales function; in advanced manufacturing it will be in operations. Organizations with a “cloud first” strategy have a head start with AI. Deploying ERP on the cloud and cloud-ERPs is an essential requirement in the transformation towards a digital Intelligent Enterprise. These organizations can deploy and leverage multiple technologies: the Internet of Things (IoT), Machine Learning, Chatbots, Predictive Maintenance, Blockchain and Big Data.
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Larsen & Toubro Infotech(LTI)
Published By: Acoustic     Published Date: Nov 26, 2019
Email open and click-through rates are up 14% and 19% worldwide, respectively, according to new research from marketing cloud company Acoustic. Email list hygiene and increased personalization are likely drivers. How can insight like this be put into context to quickly determine which marketing messages are resonating and which strategies are outpacing the market? Companies that can harness the power of data are tomorrow’s winners. eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He shared the results of Acoustic’s exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year’s worth of research. View the webinar to learn: Benchmark measurements by industry and geographic region—and where you stack up! How to use data to map strategies and tactics to boost your programs Strategies to educate executives and earn extra budget dollars
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Acoustic
Published By: Forcepoint     Published Date: Oct 03, 2019
Accelerate Cloud App Adoption without Compromising Security How secure is your cloud data? Security is still seen as the biggest concern when organizations consider cloud services. In multi-cloud environments, every cloud service has its own security framework, different APIs and different authentication mechanisms. The key question is; how do you make sure you have a consistent security strategy across all your cloud services, that adjusts to different cloud services, is well managed, can adapt to new cloud services and is scalable? In this session Forcepoint Senior Product Marketing Manager, Ankur Chadda, discusses: How to gain full visibility into your cloud environment, including shadow IT Unified policy management and enforcement for on-premises and cloud security How to control cloud access by unmanaged devices (BYOD)
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Forcepoint
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
A.I. IS UNLOCKING THE HYPER-PERSONALIZED FUTURE OF MARKETING
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Black Friday will soon be here, marking the kickoff to the holiday shopping season. While an American tradition, it is becoming increasingly popular in Europe and has succeeded in creating a place for itself among the end-of-the- year traditions.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything that’s moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesn’t end after you’ve shifted - you’re going to have to spend some time living out of boxes, gradually unpacking, and realizing you’d like to organize things a little differently as you go. That having been said, most marketers consider platform migration a big headache.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer. In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
What do Cristiano Ronaldo and Dwayne “the Rock” Johnson have in common – besides outrageous abs that is?! They are both bona fide superstars. They both made Forbes’ top 10 highest paid celebrities list for 2018, have millions of followers on social media, and are known the world over.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Today’s connected consumer expects highly personalized experiences that feel effortless and that respect his or her privacy.
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Selligent Marketing Cloud
Published By: FinancialForce     Published Date: Aug 20, 2019
Streamline your Financial Processes on the Salesforce Platform Imagine operating your core financial management functions including general ledger, invoicing, accounts receivable, revenue recognition, fixed assets, spend management and accounts payable on the same Salesforce cloud platform you use to run your sales, marketing, and services operations. FinancialForce Accounting combines the power of the Salesforce App Cloud with a groundbreaking cloud accounting system design. The result is an efficient and cost-effective solution that goes well beyond basic bookkeeping and transaction processing, spawning a new generation of financial management applications. Download this eBook and learn how you can:
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FinancialForce
Published By: Forcepoint     Published Date: Jul 30, 2019
How secure is your cloud data? Security is still seen as the biggest concern when organizations consider cloud services. In multi-cloud environments, every cloud service has its own security framework, different APIs and different authentication mechanisms. The key question is; how do you make sure you have a consistent security strategy across all your cloud services, that adjusts to different cloud services, is well managed, can adapt to new cloud services and is scalable? In this session Forcepoint Senior Product Marketing Manager, Ankur Chadda, discusses: How to gain full visibility into your cloud environment, including shadow IT Unified policy management and enforcement for on-premises and cloud security How to control cloud access by unmanaged devices (BYOD)
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Forcepoint
Published By: BillingPlatform     Published Date: Apr 18, 2019
Digital transformation, typically associated with front-office changes like sales and marketing, has begun to revolutionize billing practices for forward-leaning enterprises. This infographic highlights the importance of evolving your billing for the digital economy. Discover the 4 survival tactics offered by cloud-based billing platforms.
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BillingPlatform
Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall
Published By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO® Spotfire® features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. You’ll learn: • How to generate relevant, actionable insights from any data, anywhere • Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud • How to
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AWS
Published By: AWS     Published Date: Nov 15, 2018
"Riteway Sales and Marketing, who helps many Southeastern supermarkets execute marketing strategies, needed an intuitive solution to visualize data in multiple ways, including geographic coding that could map gathered data to store locations. TIBCO® Spotfire® for Amazon Web Services cloud met their requirements and exceeded them. After deploying this solution, Riteway’s Director of Insights and Marketing, Elisa Westlund, claimed that their time-to-insight rose to 93% faster than it was before using it. When analyzing a product category, they found that what used to take a week for their team to accomplish could now be completed in only hours. Download this case study to learn more about TIBCO Spotfire’s benefits, including: • Riteway’s claim of time-to-insight that rose 93% faster than before using TIBCO Spotfire • A complete return on investment in just one year • 100% adoption among their business users, due to TIBCO Spotfire’s ease of use"
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AWS
Published By: Cisco Umbrella EMEA     Published Date: Oct 22, 2018
Can your organization afford to wait until after an attack happens to protect your users and your data? Perimeter security provides visibility and control for employee activity only when employees remain on a corporate network. What about roaming users who bypass the VPN? Or employees working in cloud applications? Web gateways only protect employees from threats over web ports 80 and 443. Today’s security must provide comprehensive protection across all ports and protocols to fill the gaps in the security stack. Hear from Eric Ahlm, Research Director at Gartner and Meg Diaz, Head of Product Marketing for Cisco Umbrella. Eric and Meg will address the challenges companies face as they compare modern convenience with the known risks of relinquishing visibility and control, especially as more sensitive data moves to the cloud. Join us for the guidance you need to stay ahead of the curve in 2018. We’ll discuss the right answer for protecting data in the digital age.
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Cisco Umbrella EMEA
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