marketing technology

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Published By: Salesforce     Published Date: May 27, 2020
On May 20 Salesforce has launched our latest 6th edition State of Marketing research report, that surveyed almost 7,000 marketing leaders who are leading through change, all over the world, across all major industries, across B2C/B2B/B2B2C, and all sizes of companies to check the pulse of what’s going on within their organizations and teams, with their technology and data, and their tactics to maximize marketing performance and business stability.
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Salesforce
Published By: Marketo     Published Date: Apr 13, 2020
At Adobe, we recognize account-based marketing (ABM) as a strategy, not a technology. It is a customer-centric approach that requires sales and marketing teams to work together on best-fit account opportunities. ABM engages buying groups inside strategic accounts with relevant, personalized account-based experience (ABX), helping generate more revenue faster and easier than before. This approach requires sales and marketing to collaboratively create one or many sets of strategic account lists, that are often comprised of larger accounts that will result in larger deal sizes and longer sale cycles. Both teams will purse the accounts together as one team throughout the entire buying journey for both new and existing customers opportunities.
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Marketo
Published By: NLP Logix LLC     Published Date: Apr 13, 2020
The marketing industry has transformed over the last few years to become more technology-enabled, where marketers are asked to be also play the roles of Data Analysts, Strategists and Business Development Managers. So how can marketers leverage the data that they already have to enable them to lead the way
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NLP Logix LLC
Published By: HERE Technologies     Published Date: Apr 02, 2020
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: Genesys APAC     Published Date: Mar 24, 2020
In the digital marketplace, customers appear when they want to and spend only a couple of minutes on your website. Then they disappear without a trace. With artificial intelligence and machine learning, you can track every customer’s individual journey in real time. This enables you to proactively advise your sales teams on who to engage and when to engage them—and you can do it all with a perfectly matching offer, chat or co-browsing with a live sales rep. That increases your conversion rate dramatically while decreasing your cost of sales. Companies that automate lead management see a 10% or greater increase in revenue in six to nine months, according to Gartner Research. In this ebook, you will learn: • How to shift your sales and marketing strategy to accommodate the new digital marketplace • How to leverage real-time engagement and automation to increase conversions • Best practices from companies who leverage new sales engagement technology to increase revenue and decrease cart
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Genesys APAC
Published By: Epsilon     Published Date: Mar 17, 2020
Today's marketers must engage more generations than ever before. Download our research, Age matters: A guide to cross-generational marketing, to learn how to adapt your marketing to the Silent Generation, Gen Z and everyone in between. This report features our proprietary transaction and survey data dives into similarities and differences across generations, including: Spend by industry Industries with the highest spend: Travel and retail Loyalty preferences across generations Technology behaviors across generations Media, influences and social across generations Influence of Gen Z
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
As digital marketing plays a bigger role in everyone's lives, email accessibility is becoming more important. In the U.S., the Americans with Disabilities Act (ADA) requires that everyone can access and read your emails, including people who use assistive technology such as screen readers, magnifiers, joysticks and eye-tracking devices. Read this e-book to learn more about accessibility in email, why you should care and how to build emails for everyone.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Today's marketers must engage more generations than ever before. Download our research, Age matters: A guide to cross-generational marketing, to learn how to adapt your marketing to the Silent Generation, Gen Z and everyone in between. This report features our proprietary transaction and survey data dives into similarities and differences across generations, including: Spend by industry Industries with the highest spend: Travel and retail Loyalty preferences across generations Technology behaviors across generations Media, influences and social across generations Influence of Gen Z
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Today's marketers must engage more generations than ever before. Download our research, Age matters: A guide to cross-generational marketing, to learn how to adapt your marketing to the Silent Generation, Gen Z and everyone in between. This report features our proprietary transaction and survey data dives into similarities and differences across generations, including: Spend by industry Industries with the highest spend: Travel and retail Loyalty preferences across generations Technology behaviors across generations Media, influences and social across generations Influence of Gen Z
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Tealium     Published Date: Feb 19, 2020
“This survey is a wake-up call for everyone who uses customer data: while many have an existing system that’s called a CDP, half of those systems don’t meet even the most basic CDP requirements. Even fewer provide other important features. Companies need to be rigorous in defining what they need from a CDP and be sure they find a solution that can actually provide it.” David Raab, CDP Institute “Bad data is a silent killer of otherwise great marketing programs. This guide is a fantastic primer on why getting your data strategy right (and applying the right resources to do it) can be make or break for your objectives and success.” Matt Heinz, Heinz Marketing “This is a helpful and practical guide for anyone evaluating a CDP.” Howard Sewell, Spear Marketing Group We asked over 300 U.S. marketing, analytics and data decision makers how they leverage CDPs today, the challenges they face with current vendors and their future plans for CDP technology. Download now to discover the key find
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Tealium
Published By: LeadSpace     Published Date: Feb 03, 2020
If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a million B2B marketers trying to do exactly the same thing. Welcome to the club! To make it worse, nearly everyone who sells solutions to B2B marketers like us will promise they can help you reach the right prospect at the right time with the right message. Not too long ago, you could buy lists from ads in the back of inflight magazines that made the same promise. Now those promises come from marketing technology vendors, as well as bloggers and authors and consultants putting their own spin on marketing strategies, both proven and unproven. Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B
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LeadSpace
Published By: LeanData     Published Date: Nov 07, 2019
There has been an exciting revolution that is changing the landscape for businesses far and wide. The advancement of marketing and sales technology has enabled businesses to work at the speed of life. But with the rapidly moving technology space, organizations are finding that they’ve built such robust tech stacks that it’s time to re-evaluate just how well their technology is working for them—as opposed to against. With many internal organizations across marketing, sales, and customer success reporting their team’s tech stack consists of 30 or more tools, we are realizing there is a wealth of untapped Executive Summary data at our fingertips. Many have overlooked the role people, process, and data play in maximizing the returns technology can yield. Revenue Operations is a way to bridge gaps between siloed organizations. It is about marketing, sales, customer success, and partner ops teams working better together. This guide is dedicated to exploring the emergence of Revenue Ops, its
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LeanData
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud
Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: PwC     Published Date: Aug 27, 2019
Marketing your franchise in today’s digital world is challenging to say the least. What strategies should you use? How should you implement them across your franchise network? How do you encourage franchisees to be a part of the execution? How do you help your franchisees become more successful? The PwC Franchise & Technology team leverages years of experience to answer these questions and more in our guide to digital marketing for franchises. You’ll learn how to better connect with customers, engage franchisees in marketing activities, use automated marketing to streamline processes — and harness data and insights to grow your business.
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PwC
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC
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